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Dean McCullough for I'm A Celebrity

Darren m

By Darren m
in BBC Radio 1

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NathanS

NathanS

Posted
Posted
On 10/18/2024 at 10:48 AM, ianwilk1999 said:

thats got the potential to turn the schedule upside down with mollie also off soon,  but isn't the sun known for bs

They're often spot on with stuff like Strictly and I'm A Celeb. It would be a good profile boost for him, like it was for Jordan North. A few weeks of cover on early breakfast shouldn't cause much disruption to the schedule

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abertom

abertom

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3 hours ago, wbroom12 said:

I can definitely see him on heart breakfast. Can't see how they can put him back onto a daytime weekday show. 

Heart will want someone for breakfast who kinda remembers them in their childhood or are on a mainstream programme ala Jamie and Emma/Amanda. That won’t be Dean. Replacing Pandora or Matt Wilkinson I can see though 

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Ash101

Ash101

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I'm dubious as to whether the I'm A Celebrity stint actually helped Jordan's career within Radio 1, because he'd already been upgraded to all 3 weekend days a few months beforehand. Plus I'm pretty sure he was next in line for daytimes and that still didn't happen for 9 months after he did the show.

But I think it did help his overall 'celebrity' status and got him onto Saturday Night Takeaway & probably within the eyes of Global when they knew Roman Kemp wanted to leave.

I cannot see any obvious place for Dean to go, as above Heart is not the right fit because they want someone who is nostalgic for their core audience. Capital are sorted with Jordan... maybe Hits Radio? But they seem set with Fleur East even if she seems like a strange booking to me...(and again, her star rose after being on I'm A Celeb!)

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Alexastop

Alexastop

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Snoochie Shy did I'm a Celeb and she came across well, but it didn't really do anything for her career save a few appearances on things, it's not a guarantee unless you really make it to the end. It's a bit of profile raising though and even if it doesn't get Dean a new 'job' he's probably got more of a chance to be a talking head, or get other bits and peices on the side. And easy money if you don't mind doing that sort of thing!! 

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AndyK77

AndyK77

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I think I'm a Celeb benefits two sorts of person (a) those that have been forgotten about a little and need their career revived (The Vernon), (b) those that are very talented and just need a little more exposure to take their career to the next level (The Jordan).

Unless somebody acts like an idiot, it can generally only be a good thing.

For Dean - as others have said, I am sure it can boost his "talking head" / "panellist" profile.  Radio wise who knows, I can't really see him ever getting much promotion at Radio 1 again.  That's not to say he might not get another 5 years at the station in his current slot or weekend slots.  But it'd be pretty rare for anybody to get a big daytime slot, get demoted out of it and come back.

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