Jump to content
Unofficial Mills

All-new Nick Grimshaw Imaging Dropped

bensteele

By bensteele
in Radio 1 Geek Talk

 Share

Recommended Posts

bensteele

bensteele

Posted
Posted

Woke up this morning to a very different intro to the Radio 1 Breakfast Show - Radio 1 have outsourced a Breakfast Show audio rebrand. Most of the idents are longer and feature excerpts that "encapsulate Grimmy's personality" (i.e. laughter, quips from guests) with the typical song excerpts you'd expect that either are popp-y or have something to do with breakfast.

Also new beds (that WiseBuddah 2015 revamp was a real waste of time and money!) for his TOTH (and BOTH), and it looks like the new format features Clara-style "the next three songs you'll hear are.." at the top and bottom of every hour.

The company responsible are Contraband Media, who have done stuff for Magic and Virgin in the past. You can hear the package here >> 

 

The full rebrand was never mentioned on air, but made it to RadioToday. http://radiotoday.co.uk/2016/11/new-breakfast-show-imaging-for-nick-grimshaw/ 


It's certainly given the breakfast show that little spice we were talking about, helped Nick focus his links and features have been introduced too. Only criticism would be that I think it sounds a little too much like Kiss and is almost certainly a bit full-on for a breakfast show. 

TMD_24

TMD_24

Posted
Posted

Radio 1 is on fire recently with imaging. First Cel's new shows, now this! :wub:

This is a thousand times better than the old imaging, the old breakfast show imaging sounded very old-deers like and didn't sound like something that should be sounded on a breakfast show. Some new ID's creeping in as well which is giving a further teaser into the new main imaging.

Ant L

Ant L

Posted
Posted

The production is fairly epic on this package. I agree with the above - the previous breakfast show imaging was lacklustre to say the least, especially when the Wise Buddah orchestral theme was dropped (perhaps the contract to use it expired...?).

In the best possible way it is all a bit KISS or Capital but for a while they've sounded much slicker than R1 so it's no bad thing. Excellent effort.

forde52

forde52

Posted
Posted
1 hour ago, TMD_24 said:

One thing I'm questioning is whether Scott will get these type of imaging when Grimmy is off, I hope he's not stuck with the boring, dull sounds.

That might explain why he didn't use his show opener the other week when he was in, ready for this transition?

 

 

bensteele

bensteele

Posted
  • Author
Posted
13 hours ago, WELOVEMOYLESPART2 said:

When does Greg's contract expire?
 

Greg's cited to have said in 2014 that he's had his contract extended "by a few years", so by that I'd imagine it's up for review either at the end of next year or the year after. http://www.digitalspy.com/media/news/a559241/greg-james-radio-1-contract-extended-for-next-few-years/

What are you implying by this? Are you hopeful he'll get the breakfast slot?

thebeuter

thebeuter

Posted
Posted

Alright. I've listened to all of them.
First: it's a bit too full on. Imagine waking up hearing that. Your day starts the way you want it to end. It's too clubby for a breakfast show.
Second: it reminds me of that "this is heart" stuff for the other station that rhymes with Weart (WHOOO?). That private station feeling is just not what I want to hear at Radio 1!
Third: It sounds a bit like they're trying to be Dance Anthems.
Fourth: That opener is the worst! While the old one gave you energy for the day (by the way it was best very loud), this one seems completely out of place and when The Breakfastshaw starts talking it seems even more out of place.
In a nutshell (WHOOO?!), it's bad and seems like trying to be some other show like Dance Anthems or Annie Mac's Friday Night, but it's not.

Sent from my D6503 using the Unofficialmills.co.uk mobile app


Ryan Pannell

Ryan Pannell

Posted
Posted

Yet again Radio 1 have shot themselves in the foot. With the constant messy selection of old and new power intros played throughout the day with the 2014 package, this has now added further fuel to the fire. It sounds completely awful and yes, definitely like Kiss or Capital.

I cannot believe they have ditched the Wise Buddah theme for this tosh, especially as the BBC philharmonic orchestra helped to compose the theme. That branding was fine, it was at its best when it first started out in 2012.

Like many, I can't wonder how long Grimmy's got left. A part of me wishes he'd go now, if he's thinking he can match Moyles' 8 years he can think again, as Moyles is probably sitting at Radio X laughing his head off with Dom, discussing this on-air on early mornings!

"Youre listening to Grimmy, Grimmy, Grimmy." Yes we know.

thebeuter

thebeuter

Posted
Posted
Yet again Radio 1 have shot themselves in the foot. With the constant messy selection of old and new power intros played throughout the day with the 2014 package, this has now added further fuel to the fire. It sounds completely awful and yes, definitely like Kiss or Capital.
I cannot believe they have ditched the Wise Buddah theme for this tosh, especially as the BBC philharmonic orchestra helped to compose the theme. That branding was fine, it was at its best when it first started out in 2012.
Like many, I can't wonder how long Grimmy's got left. A part of me wishes he'd go now, if he's thinking he can match Moyles' 8 years he can think again, as Moyles is probably sitting at Radio X laughing his head off with Dom, discussing this on-air on early mornings!
"Youre listening to Grimmy, Grimmy, Grimmy." Yes we know.


Well, it's a cheap imaging, every apprentice could have done in 5 minutes. Maybe he wanted something new but the bosses know more about the Breakfastshaws future than we do...

Sent from my D6503 using the Unofficialmills.co.uk mobile app

bensteele

bensteele

Posted
  • Author
Posted
16 hours ago, TMD_24 said:

2 new idents that wasn't in the original demo have dropped this week. (I think it was Thursday when these new idents dropped)

Great as always. 8)

I think the issue with this package is that it sounds far too generic and like it could have been slapped together in Audacity. It could even be a template. The big mash up of sound effects and punchy noises is genuinely too confusing in the morning, and it's not distancing itself enough from commercial breakfast radio anymore. 

The Breakfast Show only has one feature now, and many commercial shows are similar. I think it either needs to be really tight or quite loose, not halfway inbetween. 

I'm switching to Radio X.

matthewm192

matthewm192

Posted
Posted
I think the issue with this package is that it sounds far too generic and like it could have been slapped together in Audacity. It could even be a template. The big mash up of sound effects and punchy noises is genuinely too confusing in the morning, and it's not distancing itself enough from commercial breakfast radio anymore. 
The Breakfast Show only has one feature now, and many commercial shows are similar. I think it either needs to be really tight or quite loose, not halfway inbetween. 
I'm switching to Radio X.

I think it says something is seriously wrong when the one guy on this site that defends Grimshaw has given up on him!
bensteele

bensteele

Posted
  • Author
Posted
5 hours ago, matthewm192 said:


I think it says something is seriously wrong when the one guy on this site that defends Grimshaw has given up on him!

I still stand by the fact that the show sounded pretty fresh and fun in 2012 and 2013, but since Fincham's departure, I feel it's gone on a downward trajectory. 

However, saying that, Moyles' Radio X show is really quite poor. The "half hour chat" is full of pauses, erms and boring bits. It's also always very Chris-centric. I listened this morning and in fairness it's the first time I've properly laughed twice at the radio in ages, but it just all sounded a bit unnecessarily drawn out. And naff imaging. Everything feels redundant. 

matthewm192

matthewm192

Posted
Posted
I still stand by the fact that the show sounded pretty fresh and fun in 2012 and 2013, but since Fincham's departure, I feel it's gone on a downward trajectory. 
However, saying that, Moyles' Radio X show is really quite poor. The "half hour chat" is full of pauses, erms and boring bits. It's also always very Chris-centric. I listened this morning and in fairness it's the first time I've properly laughed twice at the radio in ages, but it just all sounded a bit unnecessarily drawn out. And naff imaging. Everything feels redundant. 

I don't want to be the one that says it - but I think radio is slowly dying. There's just not the investment anymore, be it in money or skills - unless R1 come up with some fresh ideas I think that too many people will be lost to downloads and streaming; which sadly could ultimately result in the end of R1 forever [emoji22]
  • 3 weeks later...
OohErr

OohErr

Posted
Posted

Scott's on the breakfast show all next week - which means we get to find out whether they've made a version of the new imaging for him. I hope they have, and it features the phrase "the Radio 1 Breakfast Show with Scott Mills" followed by a clip of Scott giving a massive "WHOoooOOOOooo". 

bensteele

bensteele

Posted
  • Author
Posted
4 hours ago, OohErr said:

Scott's on the breakfast show all next week - which means we get to find out whether they've made a version of the new imaging for him. I hope they have, and it features the phrase "the Radio 1 Breakfast Show with Scott Mills" followed by a clip of Scott giving a massive "WHOoooOOOOooo". 

My bet would be that it'd be a generic "The Radio 1 Breakfast Show". Would be a little odd if they didn't. 

OohErr

OohErr

Posted
Posted
53 minutes ago, bensteele said:

My bet would be that it'd be a generic "The Radio 1 Breakfast Show". Would be a little odd if they didn't. 

That did cross my mind, but what generic clips could they use when the whole package revolves entirely around the presenter? 

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Posts

    • NathanS
      Radio 1 Schedule Changes

      By NathanS · Posted

      Intrigued why Matt & Mollie aren't presenting breakfast on Monday, with James in for them instead (which has happened before).. or even James given a chance to present the breakfast show?
    • Ash101
      Radio 1 Schedule Changes

      By Ash101 · Posted

      Sam & Danni seem to be down for Breakfast on Monday. James Cusack on Going Home. That’s another new name in the list of “people who have hosted Going Home in 2025”.
    • Ash101
      Radio 1 Schedule Changes

      By Ash101 · Posted

      Wednesday, surely? But this is another mess, as this weeks Summer press release said it’ll be Sam & Danni no Jamie from the 28th - so it’s actually a whole week earlier!
    • R1Fan1
      Radio 1 Schedule Changes

      By R1Fan1 · Posted

      Jamie Laing’s last show before his summer break will be on Wednesday 16th July.
    • Lee E
      R1 to R2 transfers

      By Lee E · Posted

      I worked out once Scott spent 3 months of a year off his own slot in the Moyles days and more like 4 in Grimmys days, six weeks of his own holiday and projects, six covering Grimmy plus some ad hoc days 
    • NathanS
      R1 to R2 transfers

      By NathanS · Posted

      Back on topic, I think there's quite a few of the current Radio 1 presenters who would be able to adapt to Radio 2's style in the future. It's more of question of how many of them will actually end up there. With much of R2's line up changed over the past couple of years, it's quite possible we won't see much movement there, and R2 management might even decide to look elsewhere to bring in new presenters in future.
    • NathanS
      R1 to R2 transfers

      By NathanS · Posted

      With OJ covering on bank holidays. She is the best person for the job however... they're going to end up with a situation like Scott covering R1 breakfast back in the day, where she spends quite a bit of time off her own slot covering Breakfast, plus her own holiday and other commitments. She's been filming for something recently which has meant she's been off several days a week since May. She was off last week, on breakfast this week, OJ is on Mon/Tues next week, then She's off the following two weeks.
    • Lee E
      R1 to R2 transfers

      By Lee E · Posted

      Looking back at this I would say now that Sara is the main cover - I think she has been reestablished as it now 
    • Lee E
      Radio 1 Anthems Scheduling

      By Lee E · Posted

      Purley on the R1 Dance station.. Someone on DS said don't expect to see any changes to the schedule on the new stations however if they are taking on Capital Dance with this, which they clearly are, which has live presenters 7am - 10pm except for the 11am mix then they'll surely have to have a proper scheduled set of shows. At the moment Arielle is the only "live" per say show and only "live" a few days a week with earlier shows being repeated Thursday Friday and Saturday. Connor and Charlie are clearly pre records but was this only for the time it was online only and they have already got a schedule ready to go on day 1? also of note is that Charlie is taking over a podcast as well as starting a new project with podcasting which makes me wonder if she is about to step back from Dance Anthems all together to concentrate on those and Connor takes over? So you could have Arielle doing 9-12 weekdays live then someone else 12-3 and Connor live 3-6 on R1D and doing Dance Anthems on a Saturday. 
    • NathanS
      Radio 1 Schedule Changes

      By NathanS · Posted

      As none of the Going Home Team aren't currently on the air, that's a bit if an issue. Considering most of the Dance DJs will be out there, I'm surprised none of them are being utilised to host the 1-4 slot that weekend.
    • AndyK77
      Radio 1 Schedule Changes

      By AndyK77 · Posted

      Going Home presenters have done the last few years ?
    • R1Fan1
      Radio 1 Schedule Changes

      By R1Fan1 · Posted

      Nat and Vicky are being sent to Ibiza this year. They’ll be live on Friday 1st August from 1-4pm.     
    • Radio_12
      Radio 1 Anthems Scheduling

      By Radio_12 · Posted

      Since Radio 1 Dance and Anthems have been allowed to broadcast on DAB, do we think they’ll be a proper schedule of shows like on Radio 1 Dance with the morning show and Dance Anthems at drive time. Maybe Lauren Redfern, Tyler Selby, Chrissy Cameron or Matt Hallsworth will be scheduled on named shows like Hits Radio 00s or Capital Anthems rather than the generic ‘Radio 1 Anthems’ show. Obviously it would probably cost more to produce actual shows on the station however.
    • coffeeandgin
      Radio 1 Summer Schedule

      By coffeeandgin · Posted

      There's been a lot of positive reaction to the Mylo and Rosie news so am interested now to hear what their shows are like. And yep wouldn't be surprised if they stay on beyond July as cover ever so often. And that Friday-Sunday news was hidden in the small print a little. It presumably means we lose Party Anthems all that month as that is what has happened this year with Big Weekend, Glasto for example. I certainly I hope it isn't Party Anthems being quietly axed full stop - it and Future Pop are 2 real hidden gems on Radio 1. 
    • Mercede5
      Radio 1 Summer Schedule

      By Mercede5 · Posted

      I’m pleased for Mylo and Rosie, they were highly thought of in our local area and definitely worthy of that slot 
×
×
  • Create New...