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RAJAR Q3 2009

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Jono

Jono

Posted
Posted

Terry Wogan extended his ratings lead over breakfast rival Chris Moyles as the latter lost almost 700,000 listeners over the summer.

Wogan, who is leaving his BBC Radio 2 show at the end of the year to be replaced by Chris Evans, retained his status as the country's favourite breakfast DJ despite also losing some of his audience.

He had an average weekly audience of 7.75 million in the third quarter of the year, down 174,000 listeners on the previous quarter, according to official Rajar listening figures published today.

Moyles lost 679,000 listeners over the same period, falling to 7.04 million which put him 718,000 adrift of Wogan, compared with the 213,000 gap in the second quarter.

Overall, it was a good quarter for Radio 2, with reach up and audience share bouncing back from a three-year low last time round.

The station remained Britain's favourite with a weekly reach – the number of listeners who tune in for at least five minutes a week – of 13.62 million, up 1.5% from the second quarter and 4.3% better year on year.

Its share of the audience increased to 15.9% from 15.5% the previous quarter, although this was still down on last year's 16%.

Radio 1, on the other hand, lost reach to record 11.11 million listeners in the third quarter, down 2% on the previous quarter but up 2.2% from a year ago.

Its share dropped to 9.9%, from 10.3%, although this was fractionally better than the 9.8% recorded in 2008.

http://www.guardian.co.uk/media/2009/oct/29/terry-wogan-lead-widens-chris-moyles

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James R

James R

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Posted
icon_post_target.gifby Aled » Thu Oct 29, 2009 7:50 am

Someone take Bradcali's drama pills away from him!

I'll explain later why it's fine. It needs to be placed in context, mainly that 2.5 million of our 18 year olds and younger have school holidays. This happens every year.

icon_post_target.gifby Aled » Thu Oct 29, 2009 8:40 am

This time last year we lost more. So we've done better this year

http://chrismoyles.net/phpBB3/viewtopic.php?f=28&t=21301

james_ryder.png
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Robbie Keane

Robbie Keane

Posted
Posted

No, you were right:

Breakfast DJ Chris Moyles had 7.02 million listeners, down from 7.21 million in the previous three months but up from 6.98 million in the same period last year.

http://www.guardian.co.uk/media/2008/oct/16/rajars-bbc

That's a loss of 190,000 over a quarter. Moyles had 7.72 million last quarter and is down to 7.04 million. The ONLY positive in that is that, year-on-year, the show is up by 20,000 people. Which isn't the strongest gain in the world. Still, 700,000 in one quarter. I don't think the show has ever lost that amount of listeners in one quarter. I remember a few half-millions, but a 700k?

 

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the_grove

the_grove

Posted
Posted
No because this doesn't count the new daytime line-up. Must be the old line-up...

You mean the next figures will be even worse?

(only half of that is irony...)

Would Aled maybe like to come round here and explain to us why there was a bigger loss a year ago? Come on, Aled, I know you are reading this :)

unique...

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Aled

Aled

Posted
Posted
So what you're saying is: your big rise in Q2 was artificial and therefore the high number of losses for Q3 (and Q3 alone) are also, by association, artificial and therefore the loss of 700k is misleading?

And therefore, year-on-year for the year as a whole, you're pretty much on the level.

yes

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