Scott v Matt and Mollie

[J_B]

1 hour ago, fac860 said:

long time forum lurker & listener to scott mills & radio 1. i remember when chris was scotts friend on Tuesdays & Thursdays. 24 yrs at tap end the 1st time. & thought this was the best place to get questions from people more knowledgeable about radio than me

this news about jordan is huge. its made sense to me longer since i heard it. because Greg popularity & enthusiasm will keep him in that job for a while yet & even if jordan hypothetical started on monday he wouldve been the 3rd oldest breakfast show host in its history to start. but this what im interested in is how did Radio 1 get into such a mess where greg james will delighted by the news now because hes bulletproof, he is arguably the only star they have left. but by may 2026 i believe he overtake steve wright & become oldest DJ to host the R1 breakfast show.

but there is nobody that looks like the natural successor. 
ricky & Melvin are 43 charlies 38
matt edmonson 39?
Mollie King Jamie laing Arielle Free 36
katie thisleton soon to be 35
Jordan & vick 34

If greg does stay for a few years you cant have a someone starting a breakfast show at the age Chris Moyles left it. im probably wrong but ive heard that only 2 in right age bracket are dean & vicky. but rumour is there RAJAR listening figures arent great

is this bad planning by radio 1. have the youth radio station has forgotten to blood their youth is there a lack of talent on the way or just not given a change, why hasnt  recent winner or winners of student radio awards been on 4am slot like Greg, Scott & Chris moyles were

Same as you, I’m a long term lurker and made my first post here today! I would agree this is some of the biggest news to hit the station since I’ve been listening as a teen (well over 10 years ago now). With Scott it was a real shame, but I do think we all expected it at some point.

Interesting point about the ages of the presenters. I mentioned this earlier, but I do think there needs to be an honest conversation about the demographic/age of who is actually listening to radio in general (and Radio 1 currently) and the target audience currently set by the trust. In 2012 bringing in Grimmy to the Breakfast show worked - I was 17 at the time and loved the evening show he did and I know a lot of my peers loved his breakfast show too.

However, I think making a similar move now would do very little in bringing in younger listeners - if anything I think it would make things worse. Young people just aren’t consuming music/content in the same way they used to. I’m at the higher end of the target demographic but even I’m in a minority amongst my peers. I’ve noticed that Capital has changed its approach recently to playlist typically Radio 2-ish bands (Take That, Alicia Keys, S club, Busted etc.) as well as chart music. It makes you wonder if the BBC just need to take a step back and reassess how they’re targeting their music stations. I’m not saying anything needs to change content-wise/music-wise but I really struggle to see how they’re going to bring in a younger generation who just aren’t interested in the radio format full stop.

By desperately trying to bring in younger listeners, they risk losing their existing listeners whilst also not bringing in any new, younger listeners at all - leaving very few listeners altogether. Simply because they have different ways of music/media consumption now. Maybe they will have more success with the remit of a “new music station” and not just the 16-29 year old demographic that they have historically fixated on. After all, that demographic was outlined at a completely different time, when the music industry was also in a completely different place. Is it still relevant now?

[BBCAaron]

6 minutes ago, BraveInstance said:

They were both great, and to be honest the whole mid to late 2010s lineup of djs was excellent.

I remember when Scott left and there was a shakeup of the schedule, I said at the time it felt very slapdash and some promotions felt like they were too soon. Looking back I think that was just because the roster had slowly weakened over time. The drive to recruit celebrity presenters has been a disaster and might have blocked the progression of others. No sign of that stopping now with Jamie Laing getting the nod for drivetime...

Now I won't be all doom and gloom. I think this news means Greg won't be going anywhere for a while. He loves Radio 1 too much to be seen as abandoning the ship, leaving it in worse shape than it was when he joined. Sam and Danni are also excellent and need to be given a prime slot as soon as possible.

Personally have found Greg James’ breakfast show not listenable for me and couldn’t enjoy it as much as his drive time. Think James needs to leave on his own terms and it should be when he thinks it’s best for his own career to go and that this news doesn’t mean that Greg wont go. It shouldn’t be seen as that as he hasn’t done any damage to the station and is a presenter who turns up for his three hours and half an hour weekdays and presents his show it would be wrong to suggest it would be him leaving it in worse shape. He doesn’t get to make the decisions.

[R1Fan1]

44 minutes ago, AndyK77 said:

Is it weird I genuinely feel a bit sad today.

Jordan and whoever he was with or alone often made me feel happier with whatever was happening in my life/the world.  When you hear the tributes rightly paid to Steve Wright this week, you realise that's what broadcasting is all about.  Not saying Jordan is necessarily in Steve's class but he is certainly well above average and a huge loss.

 

When Scott left I think I only stayed with Radio 1 as I like Greg and loved Jordan... now I see no reason to stay especially as if Jordan is doing breakfast on Capital and I prefer him to Greg.

Been feeling the same, it was nice to have them there for a couple of hours in the afternoon. At least Vick is staying (for now). 
 

I don’t believe that they’d told him he wasn’t in the running for breakfast in the future. He’d been on NYE, Christmas, doing endless festival coverage and cover slots even up to last year when he did the chart. And he was popular with the listeners. So if the station didn’t consider him to be the next flagship presenter considering he was so committed and popular it would say a lot about the direction AHJ is taking that he’s placed Dean at the helm of his future plans instead.

I noticed his last words were ‘picky tea’ yesterday, probably deliberate. And he’d had a little dig at the BBC for not letting them announce big news related to Reading+Leeds. So there may have been trouble between the two parties.

I don’t think I’ll follow him, yet. Greg is still at the top of his game and I don’t know if Jordan will be able to replicate his style on Capital with the different format there. The music is also slightly more repetitive and less varied there. If Greg ends up going and he’s replaced by someone like Dean I’d probably switch over, in the mornings at least.

[BraveInstance]

3 minutes ago, BBCAaron said:

Personally have found Greg James’ breakfast show not listenable for me and couldn’t enjoy it as much as his drive time. Think James needs to leave on his own terms and it should be when he thinks it’s best for his own career to go and that this news doesn’t mean that Greg wont go. It shouldn’t be seen as that as he hasn’t done any damage to the station and is a presenter who turns up for his three hours and half an hour weekdays and presents his show it would be wrong to suggest it would be him leaving it in worse shape. He doesn’t get to make the decisions.

I'm not saying it's his fault, it's obviously not. But the optics of leaving shortly after this hammer blow to the stations reputation would be terrible. I would't expect anything else than for him to be very motivated to see the station through this difficult period.

To each their own I guess. I love the man, drivetime, breakfast, whatever. Do miss the Going Home Song though.

[AndyK77]

35 minutes ago, BBCAaron said:

It would’ve been nice to hear Alice on the radio again. I also miss having Phil Taggart on the radio he’s a superb presenter and hope he returns with something big on radio in the future.

Vastly underrated.   Still sounding good on Radio Ulster though.

[TheSaviourisHere]

13 minutes ago, Jbb said:

Same as you, I’m a long term lurker and made my first post here today! I would agree this is some of the biggest news to hit the station since I’ve been listening as a teen (well over 10 years ago now). With Scott it was a real shame, but I do think we all expected it at some point.

Interesting point about the ages of the presenters. I mentioned this earlier, but I do think there needs to be an honest conversation about the demographic/age of who is actually listening to radio in general (and Radio 1 currently) and the target audience currently set by the trust. In 2012 bringing in Grimmy to the Breakfast show worked - I was 17 at the time and loved the evening show he did and I know a lot of my peers loved his breakfast show too.

However, I think making a similar move now would do very little in bringing in younger listeners - if anything I think it would make things worse. Young people just aren’t consuming music/content in the same way they used to. I’ve noticed that Capital has changed its approach recently to playlist typically Radio 2-ish bands (Take That, Alicia Keys, S club, Busted etc.) as well as chart music. It makes you wonder if the BBC just need to take a step back and reassess how they’re targeting their music stations. I’m not saying anything needs to change content-wise/music-wise but I really struggle to see how they’re going to bring in a younger generation who just aren’t interested in the radio format full stop.

By desperately trying to bring in younger listeners, they risk losing their existing listeners whilst also not bringing in any new, younger listeners at all - leaving very few listeners altogether. Simply because they have different ways of music/media consumption now. Maybe they will have more success with the remit of a “new music station” and not just the 16-29 year old demographic that they have historically fixated on. After all, that demographic was outlined at a completely different time, when the music industry was also in a completely different place. Is it still relevant now?

Here here really well said

[BBCAaron]

5 minutes ago, BraveInstance said:

I'm not saying it's his fault, it's obviously not. But the optics of leaving shortly after this hammer blow to the stations reputation would be terrible. I would't expect anything else than for him to be very motivated to see the station through this difficult period.

To each their own I guess. I love the man, drivetime, breakfast, whatever. Do miss the Going Home Song though.

What I will say he isn’t responsible to the stations representation would only be legitimately affected if it was something that reprehensible occurred and know that would’nt be the case. If he did decide to leave the station knowing it’s something that it would eventually happen should be able to deal and manage with a departure of the stations most senior names. 

[DC]

This is quite a loss for Radio 1. You'd of thought he would have been the man to step into Greg's shoes when he goes. When Greg does eventually go, I'm actually struggling to think of anyone left at Radio 1 on daytimes who I could class as top tier really. 

[BBCAaron]

4 minutes ago, TheSaviourisHere said:

Here here really well said

I definately think the quota of what type of station it should be and the focus on new music station would be a draw to the station for someone like myself to listen much more regularly. I think there needs to be a bit of a look at what does the station want to be and do?

[BraveInstance]

22 minutes ago, Jbb said:

Same as you, I’m a long term lurker and made my first post here today! I would agree this is some of the biggest news to hit the station since I’ve been listening as a teen (well over 10 years ago now). With Scott it was a real shame, but I do think we all expected it at some point.

Interesting point about the ages of the presenters. I mentioned this earlier, but I do think there needs to be an honest conversation about the demographic/age of who is actually listening to radio in general (and Radio 1 currently) and the target audience currently set by the trust. In 2012 bringing in Grimmy to the Breakfast show worked - I was 17 at the time and loved the evening show he did and I know a lot of my peers loved his breakfast show too.

However, I think making a similar move now would do very little in bringing in younger listeners - if anything I think it would make things worse. Young people just aren’t consuming music/content in the same way they used to. I’m at the higher end of the target demographic but even I’m in a minority amongst my peers. I’ve noticed that Capital has changed its approach recently to playlist typically Radio 2-ish bands (Take That, Alicia Keys, S club, Busted etc.) as well as chart music. It makes you wonder if the BBC just need to take a step back and reassess how they’re targeting their music stations. I’m not saying anything needs to change content-wise/music-wise but I really struggle to see how they’re going to bring in a younger generation who just aren’t interested in the radio format full stop.

By desperately trying to bring in younger listeners, they risk losing their existing listeners whilst also not bringing in any new, younger listeners at all - leaving very few listeners altogether. Simply because they have different ways of music/media consumption now. Maybe they will have more success with the remit of a “new music station” and not just the 16-29 year old demographic that they have historically fixated on. After all, that demographic was outlined at a completely different time, when the music industry was also in a completely different place. Is it still relevant now?

+1 on this too, radio in general is entering unchartered waters. I have Apple Music, but I would never trust it's algorithms to recommend me new music. I don't want to live in a reality where that is a thing. I like tuning in to Future Sounds and finding a new song that slaps, then adding it to my playlist.

I'm sure most kids are probably used to the algorithms choosing everything for them, but I think it's terrible and goes against everything of what music is about. I want to decide for myself whether I like a song, not to have an AI recommend to me what it thinks I will like.

[AndyK77]

1 minute ago, DC said:

This is quite a loss for Radio 1. You'd of thought he would have been the man to step into Greg's shoes when he goes. When Greg does eventually go, I'm actually struggling to think of anyone left at Radio 1 on daytimes who I could class as top tier really. 

As I said above - we have Katie now and Sam & Danni with a little more experience.

Dean wasn't awful this morning but he is a long way from full-time and actually his Breakfast Stand-ins have been about his best work at Radio 1.  His solo show and Dean and Vicky are at best not "must listen".

[J_B]

11 minutes ago, TheSaviourisHere said:

Here here really well said

Thank you! I mean you just have to look at the demographic of who is commenting/engaging with Radio 1 mostly on the “youth” social media platforms instagram and TikTok - is it their supposed “target” audience? Doesn’t look like it to me. You can push stuff in front of kids but it doesn’t mean they’re going to engage.

I do also think it’s worth noting that people my age are maturing at a much slower rate now. For example, clubbing into a much older age and a lot more in touch with youth culture than people my age now were maybe 10 years ago. Shifts in culture like this also need to be considered I believe.

[AndyK77]

5 minutes ago, Jbb said:

Thank you! I mean you just have to look at the demographic of who is commenting/engaging with Radio 1 mostly on the “youth” social media platforms instagram and TikTok - is it their supposed “target” audience? Doesn’t look like it to me. You can push stuff in front of kids but it doesn’t mean they’re going to engage.

I do also think it’s worth noting that people my age are maturing at a much slower rate now. For example, clubbing into a much older age and a lot more in touch with youth culture than people my age now were maybe 10 years ago. Shifts in culture like this also need to be considered I believe.

I actually think this is an issue generally with people as much as under 60.  Let's not forget the end of the 80s/90s was the birth of secret raves.  These people are now 50 plus at least...

[BBCAaron]

1 minute ago, BraveInstance said:

+1 on this, radio in general is entering unchartered waters. I have Apple Music, but I would never trust it's algorithms to recommend me new music. I don't want to live in a reality where that is a thing. I like tuning in to Future Sounds and finding a new song that slaps, then adding it to my playlist.

I'm sure most kids are probably used to the algorithms choosing everything for them, but I think it's terrible and goes against everything of what music is about. I want to decide for myself whether I like a song, not to have an AI recommend to me what it thinks I will like.

I do find myself sometimes finding stuff from its playlists that they curate. I least know with Apple Music its a hybrid of human curation and algorithm and for the lesser played genres on radio like world, jazz and other genres the playlists do help find stuff and makes things convienient an do like Matt Wikinson on Apple Music 1. Bit as you say shows like Future Sounds, Artists and all the other specialist stuff that BBC Radio 1 to 1 Xtra, 6 Music etc. are music radio at its best and definately a one of the good ways to find new music and new artists and get a good feel for what is good and the history and the story behind music and the artists. I find Huw Stephens has proven this with his new 6 music show doing segments on DIY music scene, record stores and musicology.

[J_B]

30 minutes ago, BraveInstance said:

+1 on this too, radio in general is entering unchartered waters. I have Apple Music, but I would never trust it's algorithms to recommend me new music. I don't want to live in a reality where that is a thing. I like tuning in to Future Sounds and finding a new song that slaps, then adding it to my playlist.

I'm sure most kids are probably used to the algorithms choosing everything for them, but I think it's terrible and goes against everything of what music is about. I want to decide for myself whether I like a song, not to have an AI recommend to me what it thinks I will like.

It will be interesting to see how it all plays out for sure. I’m a huge Radio 1 fan (still technically in the demographic) and love discovering new music which is why I will continue to listen. But speaking to younger relatives, they’re actually way more open-minded when it comes to listening to music, different generations and genres than when I was a teenager. Most of them are more interested in exploring older artists than newer ones. I do think this is one of the positive aspects of streaming and algorithms - way less tribalism and ageism than there was 10 years or so ago.

[BBCAaron]

12 minutes ago, Jbb said:

Thank you! I mean you just have to look at the demographic of who is commenting/engaging with Radio 1 mostly on the “youth” social media platforms instagram and TikTok - is it their supposed “target” audience? Doesn’t look like it to me. You can push stuff in front of kids but it doesn’t mean they’re going to engage.

I do also think it’s worth noting that people my age are maturing at a much slower rate now. For example, clubbing into a much older age and a lot more in touch with youth culture than people my age now were maybe 10 years ago. Shifts in culture like this also need to be considered I believe.

I think this is so true and think inevitably think trying to fighting the TikTok audience by just replicating the entertainment and music that is popular on TikTok is not how you are going to win the audience over as they just get it from TikTok. Think for the social media accounts of Radio 1 think go ahead and make content appealing and engaging with that audience maybe with behind the scenes stuff and extra bonus content and ‘off air’ stuff with the presenters produced by content creators. I think its in the nature of a station like Kiss or Capital now to go for the stuff that is popular and trending on TikTok but Radio 1 is fine without that and definitely hit the mark acts like Wet Leg, Arlo Parks, The Last Dinner Party and such maybe could’ve done different examples have proven popular for what could be listened to across the generations. I think the point has been made with presenters like Dan. P Carter, Pete Tong are still at the station playing new music and giving artists their first play when they surpass the demographic of Radio 1 and how Annie Nightingale in her late seventies to early eighties were bigging up Billie Eilish and Little Simz and got Grace and G Easy back in 2016 their airplay with You Don’t Own Me. 

Clubbing point shows how Radio 2 play a lot of dance pop now its what people are nostalgic for now in the 80s the 90s Ibiza holidays acid house going to illegal raves and what not. The ages of Tiesto and David Guetta are getting on a bit and not exactly youthful but still putting out pop-dance tunes and DJing and Wayne Lineker facilitating club nights for the next generation of ravers.

[BBCAaron]

18 minutes ago, Jbb said:

It will be interesting to see how it all plays out for sure. I’m a huge Radio 1 fan (still technically in the demographic) and love discovering new music which is why I will continue to listen. But speaking to younger relatives, they’re actually way more open-minded when it comes to listening to music, different generations and genres than when I was a teenager. Most of them are more interested in exploring older artists than newer ones. I do think this is one of the positive aspects of streaming and algorithms - way less tribalism and ageism than there was 10 years or so ago.

There’s that I mean I’m 23 and like listening to Jazz, The Beatles, Nina Simone stuff like that but for the older stuff theres stations out there for older music and again its one of those things when if my generation Gen Z now Gen A want to play the stuff that our parents and grandparents like that we’ve heard and liked we can easily search in a decade or genre on our preferred music streaming service and hit play or for the nostalgic trend of vinyls quite popular with people my age buy the album and play it. I do love having thousands of thousands of songs at hand but find for Radio 1 where its comes at handy as most of us point out is for the artists who we might not be able to find much about and not familiar with.

[Sara97]

11 hours ago, ianwilk1999 said:

I usually agree with pretty much all you say so fair play, but to say there's no reception up north, I'm about as far north as you'd imagine and inside a hospital building most of the time with my work, some parts with actual lead walls. We get full reception inside so I'm not sure how you figure that the reception is bad, it's perfect? There's 16 million people in northern england alone. Not including the west midlands or anywhere south of Nottingham.

The issue comes that a chunk or vast majority may be southern, so let's say you've lost pretty much all of your northern audience instantly by putting him on, your southern audience aren't worth multi millions each. He's simply not relatable or like the average Radio 1 listener.

I fully agree with what you say on M&M on though, so we agree there

 

Cheers pal! I can only speak of my experience though and I know you must be right but I listened to local stations on the way than R1!  

Diversity is important and I agree that we should have more diverse voices. It shouldn’t all be northern though, R1 is losing millions of listeners whilst its London rivals are increasing listeners. 

I don’t think millions (if that’s what they achieved on drive) would switch off, that’s assuming their entire demographic is northern, which it won’t be. R1 has quite a lot of northern voices on the main schedule especially  (Vick, Vicky, Katie, Dean, Arielle, Nat, Tiffany Calver, Danny Howard, Sarah story, Dean, Adele, Jordan, Jade Louise, Cel etc) so it’s not a huge loss to lose one. 

I agree that he isn’t relatable to the average listener but who is? All of them are multi millionaires - if you see what they get paid for a few hours of work it’s astonishing. Remember a lot of people put on a front to be relatable when in reality they’re nothing of the sort. He’s only there temporarily, I think he is good on his podcast but terrible as a DJ. He needs Matt to train him. 

[Sara97]

10 hours ago, fac860 said:

long time forum lurker & listener to scott mills & radio 1. i remember when chris was scotts friend on Tuesdays & Thursdays. 24 yrs at tap end the 1st time. & thought this was the best place to get questions from people more knowledgeable about radio than me

this news about jordan is huge. its made sense to me longer since i heard it. because Greg popularity & enthusiasm will keep him in that job for a while yet & even if jordan hypothetical started on monday he wouldve been the 3rd oldest breakfast show host in its history to start. but this what im interested in is how did Radio 1 get into such a mess where greg james will delighted by the news now because hes bulletproof, he is arguably the only star they have left. but by may 2026 i believe he overtake steve wright & become oldest DJ to host the R1 breakfast show.

but there is nobody that looks like the natural successor. 
ricky & Melvin are 43 charlies 38
matt edmonson 39?
Mollie King Jamie laing Arielle Free 36
katie thisleton soon to be 35
Jordan & vick 34

If greg does stay for a few years you cant have a someone starting a breakfast show at the age Chris Moyles left it. im probably wrong but ive heard that only 2 in right age bracket are dean & vicky. but rumour is there RAJAR listening figures arent great

is this bad planning by radio 1. have the youth radio station has forgotten to blood their youth is there a lack of talent on the way or just not given a change, why hasnt  recent winner or winners of student radio awards been on 4am slot like Greg, Scott & Chris moyles were

I think the problem is that radio 1 is not a teen radio anymore, the vast majority of teens think it’s lame (I’ve asked my cousins and siblings) to listen to radio as they’d rather listen to on demand music or podcasts or TikTok etc. Radio 1s demographics is changing to an older demographic who aren’t willing to move to R2! The average age of a R1 listener is 36!!!

I think R2 is for those in their late 40s and most of us in this forum aren’t ready to move over. 

Putting young, unknown and unpolished talent to replace those that the majority listen to in order to appeal to a generation that don’t or won’t ever listen to radio will be the end of radio 1.  Commercial rivals have older talent and are thriving, the age of the DJs don’t matter as long as they have segments in their shows that are engaging with the ones listening in.

The 00s show proves my point, it’s one of the most popular shows on R1 but teens aren’t listening to it. It’s the oldies reminiscing. 

[Lee E]

13 hours ago, coffeeandgin said:

Got to be honest I'll probably be heading over to Jordan, Chris & Sian at Capital if that's the case.

I like Greg a lot but I've also heard him on Breakfast for 6 years whereas Jordan, Chris & Sian would be something fresh and includes two DJs I really loved at Radio 1 in Jordan & Chris. 

At times too I've been listening to Radio 1 at times despite some of the artists and music played and comparing the two side-by-side the Capital playlist feels slightly more to my taste and certainly has a lot less of the 'urban' stuff.

I wonder if we will get a R1 reunited pic in the break out area, containing Dev, Moyles, Jam and Jordan and Chris

[coffeeandgin]

Since the obvious option of Jordan moving to Breakfast post-Greg is now out the window, it does throw the cat amongst the pigeons about who comes after Greg. You do wonder if Radio 1 will try and keep Greg around for a little longer while they figure it out.

1) If Greg were to go shortly, Matt & Mollie would be the ready-made fit. Consistently passed over for daytime and one of the more popular pairings remaining. Though the obvious issue is Matt in particular feels very much near the end of his time at Radio 1 now (despite sounding as good as ever) so it's not an option for the future.

2) Katie Thistleton. Ideally you'd maybe want her with Vick but Vick seems a firm no on Breakfast. Radio 1 haven't had a female breakfast DJ for years and Katie is very popular with the audience. She's been 'supply teacher' for years and been the go-to cover so much on Going Home that she's no doubt familiar to most Radio 1 listeners. There is the London issue - she seems to be pretty happy based in Manchester - but Radio 1 already do daily shows from Manchester and what better way to show the BBC broadcasts from 'across the UK' then doing the Breakfast show outside London.

3) Dean McCollough. He seems to be a bit of a 'golden child' at the minute and he's already covered Breakfast. Wouldn't shock me if he gets the gig next. That said is he high profile enough for such a big role and reaction to him seems mixed at best and there's already a feeling he's been promoted too far too soon. Plus if Manchester is a reason to not choose Katie the same applies for Dean surely.

4)RMC. They have experiencing hosting Breakfast from Kiss so would do a capable job no doubt. But also much like Matt & Mollie not exactly ones for the future and would be a stopgap surely.

5) Sam & Danni - in a few years probably great choices for Breakfast. But they're barely started on Weekend Breakfast and probably need a little time to develop and are they high profile enough again with the weekday audience

6) Somebody else. Let's face it not many of us would've seen Jamie Laing getting a big role like Drive a few years ago - or even a few days ago - and certainly his previous Radio 1 appearances don't merit it. So anybody could be on the table now whether it's a hire from commercial radio or just a 'celeb' (see some of the Global & Bauer stations for example). While I don't want to put this energy out there, Scarlett Moffat like Jamie did a Radio 1 podcast once upon a time so who's to say she won't follow the Jamie Laing path and get a massive role out of nowhere (goodness I hope I'm wrong though).

[ianwilk1999]

1 hour ago, Sara97 said:

I think the problem is that radio 1 is not a teen radio anymore, the vast majority of teens think it’s lame (I’ve asked my cousins and siblings) to listen to radio as they’d rather listen to on demand music or podcasts or TikTok etc. Radio 1s demographics is changing to an older demographic who aren’t willing to move to R2! The average age of a R1 listener is 36!!!

I think R2 is for those in their late 40s and most of us in this forum aren’t ready to move over. 

Putting young, unknown and unpolished talent to replace those that the majority listen to in order to appeal to a generation that don’t or won’t ever listen to radio will be the end of radio 1.  Commercial rivals have older talent and are thriving, the age of the DJs don’t matter as long as they have segments in their shows that are engaging with the ones listening in.

The 00s show proves my point, it’s one of the most popular shows on R1 but teens aren’t listening to it. It’s the oldies reminiscing. 

Totally agree with this. If you try too hard to target a market that isn't coming through, you just lose everyone.

I bet that Capital isn't bang on its target either so it won't just be r1, but they shouldn't lose sight of the fact (and a few people have said it above) that if that new listener isn't there or there's less of them, maybe its time to move the target up slightly.

I've looked at capitals daytime line up and you're right, they're all mid 30s+ minus roman who is 32. It's even more important to retain the top end of the audience if the bottom end are just going to tiktok, no matter what you do. All radio has left, especially Radio 1, is to be entertaining and relatable as that's something streaming can't do. 

[coffeeandgin]

Also while he obviously ended up on Drive in the end it does feel a bit like Radio 1 needed to be dragged into giving Jordan a big role. He was on cover for years before actually being given a show of his own and even when he got that it was Sunday-only whereas a 'celeb hire' with a handful of appearances in Maya Jama got Friday & Saturday. That continued for a few years despite Jordan being by far the stronger DJ.

He then had to do a huge amount of 'supply teacher' cover to again start to get his foot in the door on daytime (while others have had a far easier route) yet come the pandemic he was initially only on every third weekend and if Maya & Alice Levine hadn't left it sounds like he might've had to leave Radio 1 in 2020. And it's only after his podcast with William Hanson really blew up and he increased his profile massively on IAC that he eventually ended up on a weekday role.

You compare all that time and effort to some of the daytime DJs come March who rightly or wrongly seemed to be regarded as ending up on daytime in no time at all.

[ianwilk1999]

The raw fact of it is if Jordan wasn't going to R1 breakfast soon, then where else would he go. If he's going to Capital breakfast then he's extended his career and made it onto a national breakfast show, not to mention the money.

You would hope this is a massive wake up call for Radio 1 to keep hold of good talent and not let them go to their competitors, but when you see Jamie Laing on hire, I despair.

We can only hope it's been a very sudden "we need to fill this quickly and with a name and it's not for long anyway, so drag Jamie in quickly like when Mollie was off"

I don't think it's simply people moaning on twitter this time, it's the AUDIENCE commenting on instagram and the INDUSTRY (plenty of people in creative ind) on twitter saying how unwelcome this move is.

[ianwilk1999]

10 minutes ago, coffeeandgin said:

Also while he obviously ended up on Drive in the end it does feel a bit like Radio 1 needed to be dragged into giving Jordan a big role. He was on cover for years before actually being given a show of his own and even when he got that it was Sunday-only whereas a 'celeb hire' with a handful of appearances in Maya Jama got Friday & Saturday. That continued for a few years despite Jordan being by far the stronger DJ.

He then had to do a huge amount of 'supply teacher' cover to again start to get his foot in the door on daytime (while others have had a far easier route) yet come the pandemic he was initially only on every third weekend and if Maya & Alice Levine hadn't left it sounds like he might've had to leave Radio 1 in 2020. And it's only after his podcast with William Hanson really blew up and he increased his profile massively on IAC that he eventually ended up on a weekday role.

You compare all that time and effort to some of the daytime DJs come March who rightly or wrongly seemed to be regarded as ending up on daytime in no time at all.

Yep. he grafted it and was rewarded (rightfully) with his popularity.

Jamie Laing is Maya Jama all over again. And we know how that went. Has anyone ever said, "omg, I miss Maya Jama on R1"? No. This will be the same. But they will miss Jordan. And why?

Jordan looking at his history, built it up in radio, built up a liking, a somewhat following if you like, and brought the audience along with him. Yes he got more famous as the years went on and all that, but he was still likeable and relatable. He grafted.

They're the kind of presenters r1 needs to keep its audience and try to build new audience.