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CHANGES: Scott Mills to swap with Greg James at Radio 1


Jono
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Here's the response I got:

Thanks for your comments regarding the changes to BBC Radio 1’s schedule and our DJ line-up.

We work hard to try to provide a wide range of programmes for our audience, but do appreciate schedule changes can result in some people being disappointed or upset when their favourite DJs move.

The BBC Trust, whose job is to represent the views of licence fee payers, have challenged BBC Radio 1 to ensure we continue attracting young listeners and the station has always looked to evolve with our audience.

Developing new DJ talent is a key part of this and we believe the changes to the schedule will ultimately strengthen the overall range and depth of our specialist music offering. There will be new programmes for Skream & Benga, Toddla T, Charlie Sloth and Friction; and we will also introduce another four new presenters to the station in early 2012 as part of the In New DJs We Trust show.

We hope that this explains some of our thinking regarding the changes. We’re sorry you’re not happy with them, but hope you will at least give the new presenters a chance once they start in April 2012 before making a final decision about them.

Yours sincerely

BBC Radio 1

interesting. but skream and benga are hardly a fit replacement for judge jules.

on the grid.

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I also sent in a complaint. Here's the response I got:

Thanks for contacting us regarding BBC Radio 1. I understand that you're unhappy that Greg James is swapping shows with Scott Mills.

We're sorry if you are upset by the news of Scott and Greg's show's switching round. Scott has been presenting 4-7pm since 2004 and we know he is much loved by his listeners, however Radio 1 is required by the BBC Trust to continue attracting new, young audiences to the station and our new schedule is designed to introduce new and fresh talent to the station, ensuring we can achieve this.

Greg, who joined us from Student Radio, is also very popular, especially with younger listeners - but many of them are at school or college whilst he is currently on air (1-4pm). We hope that by swapping Greg and Scott around we will bring in a brand new generation of listeners. Scott meanwhile will continue to entertain the nation, just at a slightly earlier time each afternoon.

Nevertheless, we’re guided by the feedback we receive and I can assure you I've registered your complaint on our audience log. This is a daily report of audience feedback that's made available to all BBC staff, including members of the BBC Executive Board, channel controllers and other senior managers.

The audience logs are seen as important documents that can help shape decisions about future programming and content.

Thanks for taking the time to contact us.

Kind Regards

Gareth Brennan

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I won't be giving at least one new presenter a chance, namely the hateful Jameela Jamal. I don't know what the obsession is with signing ignorant young tv presenters.

I don't dislike Greg, I just don't think he's right for a prime time slot. He is however a proper DJ and not one of the new breed of wannabes. I've given Fearne Cotton enough time and I still can't be bothered with her. Her voice now grates on me. Reggie Yates, nice enough guy and an ok tv presenter, but a dreadful DJ.

I guess I'm one of the listeners they want to switch off now I'm 38, to make way for my replacement.

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I can't help thinking that the "younger" presenters, off of tv, etc. fit in with the modern young celeb lifestyle and image, which, unfortunately, a lot of younger listeners seem obsessed by. unfortunately, it does stop the good old fashioned djs coming in. ok, so greg is a proper dj, but i still find the show just that bit bland. of course, there is that chance as he hits drivetime that he could change quite a bit, and surprise us all. you never know really until april.

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As a 15 year old here are the two main problems I think the BBC face in trying to entice new, younger listeners:

* The majority of teens aren't interested in radio anymore. We all have our ipods/mp3 players and mobiles now, we can listen to whatever music we want whenever we want it.

* A vast majority of young people use public transport to get to/from school/college/uni and so don't really have access to a radio during the school/work hours and going home.

I think that the BBC are wasting their time trying to bring in new listeners. Its just not going to happen. When I told people in my class (year 11) about the changes over half of them werent bothered at all cos they have no interest in the radio and others gave replies such as "who's greg james." "I like scott mills" and even "scott's not doing drivetime? Guess I'll just go back to my ipod on the way home then". Nothing will come of this revamp at all! If anything I think they'll just lose listeners as people 30+ will start to be fed up that Radio 1 doesnt seem to have an interest in them anymore.

And I won't sit down,

And I won't shut up,

But most of all I will not grow up <3

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haha, no idea lol, just popped into my head. And thanks for agreeing. We had a class discussion on it in our form time and nearly all my class agreed with what I had to say. I only started listening to radio 1 when I was 11 as, when my parents split and moved apart I was faced with an hours journey back to my dads every other weekend and he listened to Radio 1. If that hadnt happened I would probably have had no interest in the radio at all until I got my 1st car!

And I won't sit down,

And I won't shut up,

But most of all I will not grow up <3

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I have to say GOP, your post does sound like a slightly generalised view of all teens, but makes very good points. I still think the Listen-at-work market IS there and I think Scott is good to fulfill the needs of that market rather than someone who might appeal to the 4-6pm home commuters whether they be from work or school.

Professional eater of puppy dogs, baby heads and killer of grannies...

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I see your point, and yes I've slightly generalised the view of teens but thats exactly what the BBC have done when thinking about this new line up. They would take the views of an average teen, not the views of an unaverage teen, like myself, as then it would be a niche market.

And I won't sit down,

And I won't shut up,

But most of all I will not grow up <3

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That's very true, they would generalise and take a probably more stereotypical view of what they think is the average, at least for their daytime planning. At night they seem to have something to cater to more niche markets maybe.

Professional eater of puppy dogs, baby heads and killer of grannies...

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yeah, I just think the BBC are making a mistake in thinking that younger DJ's = younger listeners. And whats wrong with having older listeners anyway? I just don't get it, but maybe that's just me being young and naive

And I won't sit down,

And I won't shut up,

But most of all I will not grow up <3

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* The majority of teens aren't interested in radio anymore. We all have our ipods/mp3 players and mobiles now, we can listen to whatever music we want whenever we want it.

exactly. even 10 years back when i was 14, people had minidisc players, walkmans etc. i was one of the few who listened to radio 1.

on the grid.

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I'm with you on that.

Again with the Ipods thing. I mainly listen to mine when I'm walking home, not radio one. But that being said, if I'm ever at home, radio one is always on. It's a habit thing, but I also enjoy it... so a slightly generalised view of teenagers there.

But someone needs to tell the BBC trust that younger DJs don't equal younger listeners.

The sheep is not a creature of the air.

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