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Unofficial Mills

Should Radio 1 and 2 go digital only?


Jono

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Speaking at The Radio Academy's 'Commerce in Commercial Radio: Who Pays the Bills?' event last night, Smith said: "In the short term it would help commercial radio and it would accelerate the rate of growth."

The Digital Economy Act, which became law on 12 April, provides for a transition from analogue to digital radio.

The major FM stations will move across to DAB two years after a number of criteria have been met, including 50% of all listening is via a digital platform.

Smith said the RAB believed radio will account for 7% of media spend in three years, up from 6% today. Smith said: "The RAB's business plan focuses on the advertisers that are spending less than 7% and then on what we have got to do to make sure they do [spend 7%]."

However, Dominic Woolfe, director of radio, outdoor, press and cinema at Publicis media agency Starcom, and Richard Jacobs, head of commercial strategy at GMG Radio, said radio will have "done well" if it remains a 6% medium three years from now.

http://www.mediaweek.co.uk/News/MostEmailed/998745/Making-Radio-1-2-digital-help-digital-transition---RAB-chief/

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Guest PineapplesLikeAarons

So, it's just radio through the internet? That's what I thought but people were talking about buying a digital radio.. That confused me.. Explain?

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So, it's just radio through the internet? That's what I thought but people were talking about buying a digital radio.. That confused me.. Explain?

That's one of the ways you can listen, but it's also broadcast using transmitters like normal radio. Think of it as similar to digital TV, supposed to be clearer signals, easier to tune in etc... but just sound ;)

Professional eater of puppy dogs, baby heads and killer of grannies...

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I've bought a £30 DAB radio about 4 years ago and it's always worked fine. Much clearer than analogue and you can get the extra stations (although I don't really listen to them). I don't think Radio 1 should go digital only though because loads of people listen in their car or on their phones, only when cars and phones have digital radios inbuilt should it go digital only (that would be the end of analogue anyway - it'll happen soon)

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