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Radio 1 cinema advert


Jono

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I've been reminded of this Radio 1 cinema advert. I remember being so excited to see it. The In New Music We Trust era. Everything felt so cool, even if they had Westwood.

 

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22 hours ago, Bluestraw said:

Just watched that advert and it made me realise quite how many 'big' specialist presenters there were back then

Yeah, I feel like they need a big push on Jack to cement him in his new position. But it shouldn't just be Jack, you've got Sian and Alyx for instance, who are relatively new faces.

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10 hours ago, Tea20 said:

Thanks for sharing that - I don't think I've seen it before. Didn't realise that Colin Murray off of Countdown and R5L used to be on R1! Several other current R2/R5L/R6M names there too.

Yeah. He started on R1 in the late 90's when they used do the 'Sessions in the Nations' where they used to split for Scotland, Wales and Northern Ireland. He then moved to daytimes, firstly on weekends in 2003 then they replaced Mark & Lard on the mid afternoon slot in 2004. 

Then he moved to late evenings as a specialist DJ.

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Peak radio 1 ! I agree with Bluestraw there was huge presence by specialist presenters then , certainly something I think radio1 could do more of now. Remember the takeover where specialist DJs would swap into main shows for a week?

Or do we recall In New DJs We Trust, the competition on Chris moyles show where the winner would get a DJ set at radio 1s Ibiza weekend, and that is how Danny Howard’s radio career starters

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Would be nice to give more presence to the specialist shows over bank holidays. Surely the best way to promote new music credentials over anthems? As much as I accept it's very popular.

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11 hours ago, Jono said:

Would be nice to give more presence to the specialist shows over bank holidays. Surely the best way to promote new music credentials over anthems? As much as I accept it's very popular.

Agreed, Martha seems to quietly taken over as host of the Tuesday Bass and Big Beats show that Annie Nightingale did would be good to have some promotion to be done for her show. Agreed with this on bank holidays on a Radio 1 dance day inpaticular would be quite good to have Sarah Storey, Jaguar, Jeremiah Asiamah, Charlie Tee and Martha presenting. I always felt that in Christmas and New Year previously having Victoria Jane to do a Future Soul take over playlist.

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20 hours ago, NathanS said:

Yeah. He started on R1 in the late 90's when they used do the 'Sessions in the Nations' where they used to split for Scotland, Wales and Northern Ireland. He then moved to daytimes, firstly on weekends in 2003 then they replaced Mark & Lard on the mid afternoon slot in 2004. 

Then he moved to late evenings as a specialist DJ.

Less so with 5 Live. But with Nihal, Nicky Campbell and Mark Chapman get what you are saying.6 Music does have that with Huw Stephens, Mary Anne Hobbs, Gilles Peterson, Marc Riley and Mark Radcliffe

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I think there's been a major cost-saving on specialist presenters - fewer of them, significantly less live output, and generally less 'big' names. Makes sense, given the budget pressures, but the comparison between this advert and today's presenters makes that really clear.

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3 hours ago, radio247 said:

But if Radio 1's big selling point is new music it's strange. Clara fell a bit flat in comparison to her predecessors because she wasn't shaped in the same way as Annie or Zane.

Yes and thats the huge selling point after 6pm as always has been in the evening. As when I started listening to radio 1 about eleven twelve years ago its the station that got me into music new and familiar artists and bands. I think the issue with a lot of the new music shows being crammed in length of the shows and not all is live there’s less chance for a presenter to tell you about the band or artist or have the impression of chatting to the listener by reading out texts and emails or including voice notes. I’m really enjoying Jack Saunders’ new music show as thats how you do a show like that on Radio 1 good mix of genres but from 10pm onwards you don’t have the presenter chatting to the listener or that live feel as sometimes you need at that time.

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35 minutes ago, BBCAaron said:

... but from 10pm onwards you don’t have the presenter chatting to the listener or that live feel as sometimes you need at that time.

Practically speaking, Riley & Coe on 6Music is the answer to that problem - but I get your overall point.

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25 minutes ago, Old Codger Fan said:

Practically speaking, Riley & Coe on 6Music is the answer to that problem - but I get your overall point.

They are an answer. I do listen to 6 Music quite a bit but kind of feel like it isn’t for me unlike the New Music Fix Daily, Huw Stephens who I’d happily listen to. Think it’s a generational thing and music preference. But it’s like how 1 Xtra cut down Snoochie Shy’s nightly show to just Monday and with Wednesday and Thursday with just playlist programme. I just miss the days of having more choice of that time of night.

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18 hours ago, BBCAaron said:

They are an answer. I do listen to 6 Music quite a bit but kind of feel like it isn’t for me unlike the New Music Fix Daily, Huw Stephens who I’d happily listen to. Think it’s a generational thing and music preference. But it’s like how 1 Xtra cut down Snoochie Shy’s nightly show to just Monday and with Wednesday and Thursday with just playlist programme. I just miss the days of having more choice of that time of night.

Yes I'm the same with 6Music. Huw Stephens offers something different. 

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