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Ant L

2016 Power Intros

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On 28/11/2016 at 4:46 PM, Ant L said:

It would seem the power intros have been rolled out across the station full-time from today. Still the old voiceovers on the news intros, and IDs where there's no power intro.

Saying that though, Grimmy has had some name-check sweepers today with the new voiceovers and a couple of new mini sweepers I found in The Nixtape and the start of Matt's show today.

I think the news intros will be updated on probably the 2nd January but I just guessing on that one.

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A Radio Today article about it :

http://radiotoday.co.uk/2016/12/radio-1-expands-song-intros-across-its-output/

And this has gone up on IMGR's Soundcloud. Some great work in here, still bits of the old voices in there which makes me think they could still hang around for a while, just not as prominent as the new voices. 

 

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Think this might help me with my montage project! I don't think I originally heard the 'Sorry' power intro on-air before they released this demo so it's good to see unreleased intro in this.

Most of these intros heard have already gone out on air and heard regularly although it's good to see some power intros which was originally made with the new voiceovers yet got a edit with old voiceovers, the 'Side By Side' one springs to mind. :beuj:  

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17 minutes ago, TMD_24 said:

Think this might help me with my montage project! I don't think I originally heard the 'Sorry' power intro on-air before they released this demo so it's good to see unreleased intro in this.

Most of these intros heard have already gone out on air and heard regularly although it's good to see some power intros which was originally made with the new voiceovers yet got a edit with old voiceovers, the 'Side By Side' one springs to mind. :beuj:  

I've heard the Sorry intro before - that's actually the second incarnation.

I did wonder how the station would sound when these took over. On Greg's show they try to add his name either before or during some of the intros.

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1 hour ago, Ant L said:

On Greg's show they try to add his name either before or during some of the intros.

The part about this I don't like is that it's Greg's name in the old voices, not the new ones, so again it doesn't flow. I know for a fact they have the names voiced up because Scott used to play a ID on NMF when it first started which had his name in the new voices.

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Not relevant but On The Sly are behind the Christmas Mixes imaging again. It's a shame they don't promote enough of the proper new imaging as they would work on things like this. :cry:

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Sounding pretty good! Although still a lot of inconsistency.

Interestingly, the power intros are cued before the songs. In that, I mean they're two separate files and the power intros aren't edited to the start of the songs. Wouldn't notice though would you?! 

 

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15 hours ago, bensteele said:

Sounding pretty good! Although still a lot of inconsistency.

Interestingly, the power intros are cued before the songs. In that, I mean they're two separate files and the power intros aren't edited to the start of the songs. Wouldn't notice though would you?! 

 

I'm not sure that's true, simply because generally if the song has the power intro on it is almost without exception shorter, which would suggest that they'd press play on "Cold_Water_w_Intro.wav" which would be about 2:30 or "Cold_Water.wav" which would be about 3:30. Comparatively I'm 99% sure that the NMF TOH Montages are prerecorded, so will include the intros + songs, I'm also pretty certain that the breakfast montages are pre records, although less so because they're slightly more clunky; however the 20 second snippet montage before each full montage is definitely a separate file to the full montage as sometimes there's a definite end and start to each of them plus Grimmy often talks too much and so hasn't finished what he's saying and has to leave a gap between the two.   

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23 hours ago, bensteele said:

Interestingly, the power intros are cued before the songs. In that, I mean they're two separate files and the power intros aren't edited to the start of the songs. Wouldn't notice though would you?! 

 

You're taking that from the picture R1Breakfast posted yesterday aren't you? ;)

That's actually so the presenters have a choice on if they want to play the R1 Branded track or the normal track, depending on whats happening in the show an R1 Branded track might not fit in or they might want to talk on the ramp up to the vocal!

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So here's an observation... Having listened to Scott's show over the past few days there's been a few occasions where it sounds like Scott (or maybe one of his team) effectively played out makeshift power intros of songs where normal ones already exist.

I have a feeling it's because the power intro versions are at least a minute shorter than the full length tracks and it's to fill time?

I feel like some of the intros heard on Greg's show aren't IMGR productions either - they don't sound as highly-produced.

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23 minutes ago, bensteele said:

I'm taking that from Scott's Snapchat actually!

In that case, maybe there are certain DJs/shows that have both options? If you look closely at the two on Grimmy's running order in that picture the R1 edit is shorter than the actual track,  which is at normal length?

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If these intros are "radio trends around station imaging", then god help the imaging companies who lead the way in these trends. These intros might be adventurous, however they are certainly nothing but a mishmash of uncertainty as to what station I'm listening to. And powerful they certainly are not.  The key to successful radio imaging is to use normal voices as has been used for years on many stations, not to rhyme the station name into a song which is about to be played, which could also be contractually and legally wrong if a music artist has not given their permission for it to be used in this way.

You will know of my love for the new power intros with Mike. Nearly 7 months after they were originally aired for BBC Radios most geeky, pointless tacky feature New Music Friday, I have only recently decided that these would be a suitable replacement to the 2014 package. IMGR's latest production is a stark contrast to the Mike Wooller ones, and IMGR's clearly demonstrate an imaging of incompetent trends. I've heard music played on the Daniel P Carter Rock show which is clearer than these intros.

Power is all about simplicity in imaging - Mike and his female assistant have done it fine.

The breakfast show has recently been ruined with another package that is quite frankly ludicrous in the way it comes across. Whatever happened to the WB refresh? It aired for a few days before disappearing.

I understand the station wants to keep up with trends which is fair enough and I blame the awful trends at the radio's imaging industry as a whole. But now we have these, the breakfast show imaging, the Mike intros, a mix of the 2014 ones, chart imaging and the Newsbeat 2015 theme. The imaging is all over the place and there is a sincere lack of inconsistency. The NMF imaging has haunted this entire image rebrand since April, and since then it has been the slowest rush ever of an introduction to running a radio station with no clear image. Even the Where It Begins tagline has suffered throughout as you hardly hear it TOTH now!

I know nothing about radio branding imaging, however I do know professionalism when I hear it and there isn't any here. I do not mean to come across negative with my comments and make no apology for it, but I say what I think and know.

Rant ranted. For now.

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I do agree with much of above, actually. I feel as though this rebrand is highly inconsistent - the breakfast show sounds like it's from a student radio station and isn't in sync with the rest of the packages. 

Pre-edited "Radio 1" voices are edited into the beginning of audio packages, and then suddenly a rather brash "GREG JAMES" is shouted over the intro vocals. The Breakfast Show is now essentially news, music and completely over the top 20 second idents. Nick might aswell not even be there.  Newsbeat sounds completely different to the rest of the station.

The station is just a confusing mash of noise. Even the trails sound pretty bad.

And the other thing - they need to stop using WiseBuddah, Pure, Music4, IMGR and an in-house team. They should stick with one - remember those bloody amazing Pure packages from the 2012 era? They didn't require any music to prop them up, didn't have naff voices. There was no arsing about, just some beautiful idents that sounded big but not too big. Brilliant voices, even better production. Here's a little trip down memory lane for how I think Radio 1 imaging SHOULD sound:

 

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Totally agree. Radio 1 are really starting to put in the effort into getting the new imaging fully phased in, quite a few older songs which I haven't heard in ages getting the power intro treatment.

Seems like some of the new imaging has crept into Matt Edmondson's show, I think he and Grimmy are the only two using newer imaging at the moment.

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8 minutes ago, TMD_24 said:

Seems like some of the new imaging has crept into Matt Edmondson's show, I think he and Grimmy are the only two using newer imaging at the moment.

Do you mean some of the new beds?

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I heard a new free-standing ident followed by an ID during Dev's show yesterday #nerdalert

Also, rather randomly I heard an old Weekend Breakfast Show ID this morning too.

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I heard another one during Cel's show today at 4:30pm although they went into a song with a power intro after 'Final Song' finished, the free-standing ident on Dev's show was basically the same ident used at the start of the Best New Pop show, it means awkwardly there is rather a long gap between the end of the '1' and 'Where It Begins'. I mean surely they could have shortened a bit? :crazy: 

I guess these free-standing idents will stay with the power intros but their use will be reduced significantly and heard only occasionally now?   

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1 hour ago, Ant L said:

I heard a new free-standing ident followed by an ID during Dev's show yesterday #nerdalert

Also, rather randomly I heard an old Weekend Breakfast Show ID this morning too.

 

1 hour ago, Ant L said:

Also, rather randomly I heard an old Weekend Breakfast Show ID this morning too.

Ooh, at what time roughly?

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