Radio 1 Anthems Scheduling

[BBCAaron]

I’m intrigued to know if you or those around you - friends, family aged 13-30 think the bbc is doing good enough at reaching that audience or could they do better.

As I do wonder beyond this platforms what do people think - is the content from BBC sounds and iPlayer worth the license fee or does it need improvement?

I feel that with our generation (Generation Z) we may not want to pay a mandated license fee or watch live television that much so do wonder how stuff like reopening bbc three and the sound of radio 1 and 1Xtra is getting it right at reaching generation who are going to more often alternative media 

[michaelb]

On 4/11/2021 at 9:46 PM, BBCAaron said:

may not want to pay a mandated license fee

You don't need to pay the licence fee to listen to any BBC radio station or use BBC Sounds- it is just included in the price. So they don't need to feel that aspect is worth it- it is free. 

[GeekTalk51]

I think the BBC is drastically out of touch with young people and their values, and it’s going to be its demise unless it pulls its socks up in a big way.

[Ash101]

22 hours ago, GeekTalk51 said:

I think the BBC is drastically out of touch with young people and their values, and it’s going to be its demise unless it pulls its socks up in a big way.

Any suggestions on what they could do to reverse this?

I’m a media geek, so obviously view the BBC differently to the average 20 something. But I’m a fan of the Beeb. I watch lots of shows & listen to lots of Radio 1 & BBC Sounds podcasts. 

[GeekTalk51]

40 minutes ago, Ash101 said:

Any suggestions on what they could do to reverse this?

I’m a media geek, so obviously view the BBC differently to the average 20 something. But I’m a fan of the Beeb. I watch lots of shows & listen to lots of Radio 1 & BBC Sounds podcasts. 

Radio 1 is a really compelling product; I think they target the audience well; the only issue as always is getting young people to listen!  But more broadly with the bbc, I think it’s a values thing, young people’s values aren’t reflected through BBC output, and most of the time it takes a very London centric, cautious, establishment perspective to things, when it needs to get out a bit more.