Should the BBC try to launch a new radio station?

[Jono 32]

There is still an obvious gap with the BBC for those aged 25 to 40. While Radio 1 officially is seeking 15-25 year olds, and an ever-increasingly younger audience, Radio 2 still is after a much older audience. 6 Music perhaps fits the bill, but it's a very specific audience it caters for. 

With so many other networks now launching more stations on DAB and with the increasing use of internet radio, do you think there should be a bigger offering from the BBC?

[anothernerd 8]

Would it survive though? It’s 2019 it’s the internet age. It would have to be in between Radio 2 and 6music! So like a 2xtra maybe playing modern pop for adults? That’s where their gap could be..

[Jono 32]

9 minutes ago, anothernerd said:

Would it survive though? It’s 2019 it’s the internet age. It would have to be in between Radio 2 and 6music! So like a 2xtra maybe playing modern pop for adults? That’s where their gap could be..

Potentially. Radio 2 has tried extra services like with Radio 2 Country and a Eurovision station, so I guess it's up for these experiments.

[Lee E 38]

It needs a Radio 1.5, as many describe it 

Maybe call it Radio 1 plus 

Fronted by someone like Scott, Greg Dev and all 

Get people like Fearne Cotton on it and Trevor Nelson Dave Pearce 

Could be as per R1 from 7pm-630am 

Breakfast Scott weekdays 

10-1 Fearne Cotton

1-4 Dev 

4-7 Dave Pearce 

Weekends Breakfast Alice

10-1 Huw Stevens 

1-4 Trevor Nelson Sat and someone else Sun 

4-7 someone new? 

[Jono 32]

They could argue 1Xtra does an important job from their perspective, I can't see them wanting a third. I quite enjoyed the Radio 1 Vintage pop-up station.

I guess the question is what music would such a station play, I reckon there's demand for something like the Greatest Hits show, but there is quite a plethora of 90s stations these days.

Anything less modern like Radio 1 would make it like Radio 2.

[OohErr 223]

Hasn't the argument against Radio 1+ always been that that demo is the most lucrative for advertisers, and should be left to commercial radio for that reason? I'd say stations like Hits Radio (or whatever your local variant is - big up Radio Aire) and Heart are positioned in that gap. They don't have the personalities, but Hits Manchester/DAB has Comedy Dave on breakfast and (hi, this is) Wes at drive. There's always X and Absolute if you prefer personalities and can put up with dad rock.

[Lee E 38]

I kind of agree with that

My theory would be they need somewhere for all these presenters to make way for the newer generation, it could be just a DAB and online station maybe?

I can see someone like Scott moving to Greatest hits soon, maybe he'll do Chart Friday then GH Sat and Sun with Maya Fridays only and Jordan taking 1-4 weekdays?

To me it looks like they've dropped him as breakfast cover now and Matt is doing it