Jump to content
Unofficial Mills

Commercial radio asks Radio 1 and 2 to refocus


Jono

Recommended Posts

Commercial radio body the RadioCentre has labelled the BBC’s proposals to shut 6 Music as a “figleaf ” to divert attention away from the need to overhaul the remit of Radio 1 and 2.

In its response to the BBC Strategy Review, the RadioCentre submitted five key proposals to the BBC Trust, which include the “fundamental repositioning” of Radio 1 and 2. It wants the corporation to retrench Radio 1 as a station for teens, with Radio 2 placing more emphasis on listeners over 40 years old.

RadioCentre chief executive Andrew Harrison said reining in Radio 1 and 2 would not guarantee commercial radio’s revival, but that the changes would give the commercial sector more space in which to operate.

“The BBC is a market leader in radio by a mile and has a responsibility to maximise its public service values, and it’s rather lost sight of that in the pursuit of listeners,” said Harrison. “We want Radio 1 to regain its status as a genuine station for younger listeners with a specific remit to break UK bands. It’s deflected from that remit over the past few years and has been butting up against commercial radio.”

Earlier this week, R1 revealed plans to focus on new music.

The RadioCentre proposals follow an independent report into BBC Radio by consultancy Value Partners, which spoke to the likes of ex culture secretary Lord Smith, TV producer Peter Bazalgette and former Radio 2 controller Lesley Douglas. The report said it was ambivalent about the closure of 6 Music.

http://www.broadcastnow.co.uk/news/radio/radiocentre-brands-bbc-6-music-plans-a-fig-leaf/5014861.article

I hate this nature that whenever something is successful they are asked to step back and readjust for competitors. It seems to be happening everywhere, not just the BBC.

Link to comment
Share on other sites

aint it already made 4 younger people anyway? and aren't they gettin rid of switch aswell?

That's what I thought, target audience of teens etc.

This does sound incredibly self-serving of the Commercial stations anyways, especially as many of them are utter bilge. No, it's not them that need to change at all, it's the stations that are pwning them left right and centre that have to change... :rolleyes:

There's a reason why DJs like JK and Joel were sent back to tinpot commercial radio after doing badly on Radio 1, after all.

Professional eater of puppy dogs, baby heads and killer of grannies...

Link to comment
Share on other sites

there is much worse than jk & joel on radio 1 nowdays.

if radio 1 go much younger, it will be toddler territory with the iggle piggle power hour and similar tripe. if anything, radio 1 need to plug the gap from people who are 20-40 (before radio 2 takes over). because most 13 year olds couldn't care less about radio 1, they are too interested in watching cartoons still and listening to i pods.

on the grid.

Link to comment
Share on other sites

if radio 1 go much younger, it will be toddler territory with the iggle piggle power hour and similar tripe. if anything, radio 1 need to plug the .

Couldn't have put it better. Some of the conversations are already like listening to CBeebies.

The focus needs to go back on new music, not the bloody age range.

Delta Machine, Depeche Mode - buy NOW !!

http://youtu.be/59dZzXLPRg0

Link to comment
Share on other sites

Guest PineapplesLikeAarons
What an excellent idea.

And, as everyone knows anyhow, R1's ACTUAL audience has a higher age range than it's "supposed" to be.

Yeah, everyone my age listens to 'heart', which is 'variety' and the newest stuff they play is Beat Again - JLS. The rest is 80s music.

Link to comment
Share on other sites

Only one thing I can think of in ways I'd want the style of Radio1 to change to be more like tinpot commercial radio, the idea of the no-repeat day (usually a working day in this context, in practice often 9-5) where no song will be played more than once during this time. Not sure if that might be a little impractical for the BBC to do though.

Professional eater of puppy dogs, baby heads and killer of grannies...

Link to comment
Share on other sites

Yeah, everyone my age listens to 'heart', which is 'variety' and the newest stuff they play is Beat Again - JLS. The rest is 80s music.

if you don't mind me asking, but how old are you ?

im 33 & i listen to R1, i hate the crap that they play on Heart !

:)

Link to comment
Share on other sites

Guest PineapplesLikeAarons
if you don't mind me asking, but how old are you ?

im 33 & i listen to R1, i hate the crap that they play on Heart !

I am 13 (: And good, continue hating please.

Link to comment
Share on other sites

Guest PineapplesLikeAarons
why would 12-14 year olds listen to 80's music all day ?

God knows. Probably to spite me. I will stick up for Radio 1 till the dogs come home (I've never said that before! Go me! Wait, that is the right phrase..?). I get in quite a stress when people diss it and say heart is better. I shout a lot. And cry.

Link to comment
Share on other sites

no you said that wrong it's cows.

I don't see the problem with age ranges, if they're getting listeners surely it doesn't matter what age it is. It just shows commercial radio how they should be doing it. it seems like Sir Andy P is trying to alienate the older listeners away from the station by reducing the IQ and age of new DJ's.

etheridge_tom.png
Link to comment
Share on other sites

Guest PineapplesLikeAarons
no you said that wrong it's cows.

I don't see the problem with age ranges, if they're getting listeners surely it doesn't matter what age it is. It just shows commercial radio how they should be doing it. it seems like Sir Andy P is trying to alienate the older listeners away from the station by reducing the IQ and age of new DJ's.

Well that would annoy me and I'm 13, but I can't see myself ever leaving R1.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Posts

    • I don't feel there's so much overlap between M&M and Scott's shows. M&M is of a similar calibre to Scott & Chris on R1, with genuine laugh out loud moments and usually a show packed full of real interesting content. Scott's R2 show is IMO a shadow of the stuff he did on R1 (not his fault, he's doing exactly what station management want), with music and content to appeal to a much older audience.
    • To be fair, Scott & Chris would've still been fine on Radio 1. It was mentioned at the time that Scott's move was very much on Radio 2's part rather than Radio 1 wanting to move them on. That's the one problem that Radio 2 has, trying to appeal to such a wide demographic.. it's the perfect listen for many, but equally a turn off for many others. I think they have the balance fairly right.     
    • I agree Scott has always been a good standalone presenter, but always better when with someone. When chappers left the radio one show it felt a different show and Chris joining was what it needed and brought new life. for the format of the radio 2 show Scott’s show fits well with the station but again, there’s the huge gap between radio1 and 2 As been said already old radio2 listeners feel it now feels too young with latest changes, yet old radio1 listeners still feel radio 2 feels too old. The inbetween stage demographic of too old for radio 1 but too young for radio 2 is still not catered for radio 2 was left to grow old with its audience for too long and to change things up now feels to try and change a brand image the right thing to do is leave it as it is and cater for that 1.5 demographic which I’m sure the new proposed 00s and 10s station will do if approved. Problem is it’s so overdue that by the time it gets off the ground these listeners are already likely to be lost and the changing image of radio2 likely to lose what it stands for as a brand with the “it’s too young now “  moving to boom and the “ it still sounds old “ crowd not able to move with their favourite presenters like Scott so finding themself on capital a radio 1.5 would have been perfect for Scott and Chris, seems unlikely but this is why I think who branding of bbc radio needs a rethink if these new stations get off ground
    • Bank Holiday Monday Schedule 6am-10am: Arielle Free in for Greg 10am-2pm: Dean & Vicky (No Rickie, Melvin & Charlie) 2pm-6pm: Vick & Jamie (No Katie) 6pm onwards: As normal.
    • Dare I say they've sounded great this past week?  Very much gelling.  Maybe less pressure?  Seem to be having a genuinely good time and not forcing things.
    • I'm in the minority in my workplace, most of them love country music.  Me, the American, does not care for it.  That said, I haven't haaaaaated some of the country adjacent stuff that's been on the R1 playlist.  
    • The Eurovision semi finals are on from 8 to 10pm on Tuesday 7th and Thursday 9th May with Richie Anderson. That means Sara Cox in on till 8 on those days.  Saturday 11th May is Eurovision 'Super Saturday... 1-3pm Your Ultimate Abba song with Gary Davies  3-6pm Michelle Visage's Eurovision All Stars 6-8pm Eurovision Request Party with Owain Wynn Evans 8pm Eurovision Grand Final with Scott Mills and Rylan Clark  
    • It is funny because everyone thought Matt was on the way out, now he's been described as the heir to Mills.
    • Some similar names to Big Weekend.  Sabrina Carpenter, David Guetta, Perrie, Bradley Simpson, Jax Jones, Caity Baser, Benson Boone, Rudimental. David Guetta is a good name. 
    • Still Scott for me. I'm not too much into the 70s and 80s radio 2 play but do love the injection of 90s and 00s. Then Radio 2 push for all this country stuff and it not a UK thing, and I frankly don't like it. Scott's show as in features, hit and miss. I like the music police bit, but it feels like someone needs to join him. It's a shame Chappers is so busy with sports, as it feels like it could do with someone like him jumping on to help. Or a new partner. Radio 1, take or leave. Matt and Mollie are OK from what I've heard and share a good connection, but it's the playlist that throws me off. They could bring back Chris Moyles to do that show, but as soon as something like Headie One comes on with that casino keyboard produced crap. It would still be switched off from me. 
    • Reading through this thread, I don't feel quite so alone now, in thinking that Scott Mills on R2 is not a good 'fit' (even less so than on R5).  I can't quite explain why this is so - I just know it to be so.
    • Arielle has been on holiday for the last 2 weeks getting married / honeymoon.  It'll be live from this week onwards.
    • CassKidd is in for Sian on Sunday 5th May.
    • The brought to tiers feature was also very good from them. I did wonder which DJ's were going to get picked out of the hat, that could have gone one way or the other and the caller said they were very opinionated lol. Correct decision putting katie in god tier!
    • The extended Dua Lipa track from M&M was very funny. I'm hoping Matt and Mollie and Scott have a good relationship a bit like Greg and Zoe collaborate on-air sometimes.
×
×
  • Create New...