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The Radio 1 Social Media Feeds


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Radio 1 Presenters are generally seen to be the listeners friend, their mate. They’re not above us. They’re not below us. They’re equivalent to us, at least on the radio. Whilst some DJs do like to delve into their celebrity life and Celeb gossip (a certain someone whose name rhymes with Jaya Maja) they generally all do this.

So, the social media feeds seem particularly baffling to me. The tweets seem to be desperately aimed at teenage girls. Why do they do this? Not one of the DJs aims at this, even if they are a fan of celeb gossip, a la Grimmy, they still do aim to a wider audience and are still enjoyable for everyone. I’ve linked some of my ‘favourite’ tweets below from the feed, but most of all, I think that they vitally need to fit back into the stations radio output so that they appeal to EVERYONE.

So anyway, what’s your opinion on the social media feeds?

 

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What you gotta remember is: 

social media success relies on engagement. bbcr1 have obviously found that these sort of tweets perform better than others. And that’s the key - it’s about performance. It’s not about brand, it’s not about programming, it’s not about informing, it’s about the social teams’ report at the end of the month. 
they’ll do what works ON TWITTER… sucks but it’s true. 
Think of it this way - a presenters core listener might be 29, M/F. 
social media core user might be, 22, F. 
big difference in their behaviours/interests online 

social and on air are totally separate mediums, gotta remember that. What works on one, doesn’t necessarily work on the other 

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You can, to an extent, understand some of the BTS Tweets, which get about 40/50K likes, but some, like the Lil Nas X one, receive almost no engagement except a few likes and maybe two or three comments.

clipping up some bits from the show (e.g. Jordan’s interesting comments about the grunting during Wimbledon during today’s show) gets the image of the station across. most, if not everyone in Radio 1’s demographic use some form of social media and it’s important that R1 don’t alienate those who aren’t teenagers and those who aren’t particularly into celeb gossip, as to a lot of the next generation, who they want to to attract in the coming years, they will appear as cringey purely based upon those few tweets that they saw. And then, that’s it - off to Heart and Capital, commercial stations.

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24 minutes ago, SMORK said:

What you gotta remember is: 

social media success relies on engagement. bbcr1 have obviously found that these sort of tweets perform better than others. And that’s the key - it’s about performance. It’s not about brand, it’s not about programming, it’s not about informing, it’s about the social teams’ report at the end of the month. 
they’ll do what works ON TWITTER… sucks but it’s true. 
Think of it this way - a presenters core listener might be 29, M/F. 
social media core user might be, 22, F. 
big difference in their behaviours/interests online 

social and on air are totally separate mediums, gotta remember that. What works on one, doesn’t necessarily work on the other 

I do find that they still need to work on how to use platforms effectively like when got the live lounge going on it would make sense to go live with it across TikTok, Youtube, Facebook, Instagram then up on IGTV would make sense to clip up bits of Jacks chats for Insta stories and TikTok with Next Wave do Instagram, Facebook, Snapchat stories trailing what is coming up on shows like Scott Chris, Greg James, Future Sounds (more trailing to Hottest Records would make sense), do certain lifehacks Q&A tweet alongs with bits in the week across Twitter, Instagram, TikTok few livestreams and chats. Get Newsbeat their own TikTok where can do short daily edition drops and maybe with BBC Minute to work with BBC World Service for developing short snappy engaging news on social media.

Think they started doing good multi media bits just not as consistent with Newsbeat, Lifehacks, Entertianment features and podcasts as well as the specialist music shows. The most of Radio 1s social media content doesn’t reflect what they do on air and should as you know there are some good presenters but don’t know if social media content leads to the youth demographic to tune in 

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36 minutes ago, SMORK said:

What you gotta remember is: 

social media success relies on engagement. bbcr1 have obviously found that these sort of tweets perform better than others. And that’s the key - it’s about performance. It’s not about brand, it’s not about programming, it’s not about informing, it’s about the social teams’ report at the end of the month. 
they’ll do what works ON TWITTER… sucks but it’s true. 
Think of it this way - a presenters core listener might be 29, M/F. 
social media core user might be, 22, F. 
big difference in their behaviours/interests online 

social and on air are totally separate mediums, gotta remember that. What works on one, doesn’t necessarily work on the other 

I find unsurprisingly LBC, Talk Radio, BBC Radio 4, Times Radio have strong social media engagement because it’s to having to have a continuous conversation with its listeners to drive the on air content and making the conversions on social media as they rely on the two outlets to deliver their service probably. Best commercial stations at doing round year good social media engagements are likes of Jazz FM, Virgin Radio as know to talk about the guests and what are happening on flagship shows and sharing interviews and chatting about the music they are listening to 6 Music fairly good. But find Radio 1s probably most prominent work is around their events such as Big Weekend, Lolathons… 

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  • 5 weeks later...

As others have said, the best performing content is by far the One Direction/BTS content on their social media feeds.

That said when I applied for a job with them I suggested more content from the presenters and shows would be ideal - after all they're there to promote the station not hype up artists like commercial radio already does and for many listeners the presenters are far more of an asset than the musicians.

The DJs are sort of left to develop that themselves, and sometimes miss the mark. For instance with the Lolathon, it was left to Matt Edmondson and Chris to live stream interesting bits. I get there was Covid but there must have been ways....

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For me the best music station for doing online content for me is @Jono Jazz FM really know how to cover and promote stuff from shows use interactions with listeners do livestreams. It’s like you’d think they’d could easily used insta stories on radio 1 page and twitter that’s here’s what coming up on Scott & Chris’ shows and do that for breakfast here’s coming up in the morning and giving presenters chance to use it and shade more bits from lifehacks and newsbeat. It would be good maybe to have short in case you missed it bits presented by presenters 2 minutes max of some best bits happened across the station in that week. I mean there’s always ways as presenters producers really know how to use social media. I mean even Radio 4 and 5 live see themselves behind from their commercial rivals on how to use it. Think sometimes the BBC have been cautious and inconsistent with their digital and social media strategies.

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