What you gotta remember is:
social media success relies on engagement. bbcr1 have obviously found that these sort of tweets perform better than others. And that’s the key - it’s about performance. It’s not about brand, it’s not about programming, it’s not about informing, it’s about the social teams’ report at the end of the month.
they’ll do what works ON TWITTER… sucks but it’s true.
Think of it this way - a presenters core listener might be 29, M/F.
social media core user might be, 22, F.
big difference in their behaviours/interests online
social and on air are totally separate mediums, gotta remember that. What works on one, doesn’t necessarily work on the other
