Capital Summertime Ball 2024

[bensteele]

"Life's a ride and this is where it begins" proclaims the cheesy, distorted voice on the new YouTube advert (

), accompanied by the somewhat surreal and BBC visual ident-looking video. Meanwhile, in a room adjacent to where this was put together, comes the tones of Chris Smith announcing the next set of drab and dry headlines, providing little depth. A few metres away from the knobs and buttons within the studio is the suite where the suited and booted BBC bosses discuss the changes to Newsbeat.

It's happening. Life's a ride, and this is Where It Begins.

[forde52]

Am I the only one who thinks that sounds like Jody? Life is a ride, and this is Where It Begins? Sort of makes sense now we know what "IT" is.

[bensteele]

Am I the only one who thinks that sounds like Jody? Life is a ride, and this is Where It Begins? Sort of makes sense now we know what "IT" is.

It's still a shit slogan.