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1Xtra New Imaging Bid


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So 1Xtra has opened up the bid for a whole new Station Imaging package (excluding NewsBeat of course). There is a bit of confidential information about the package in the commissioning brief so I'm not going to post a link here, but if you know where to find it then you'll be able to find out!

But it looks like they're asking for a lot of Idents and workparts in this one (At least 71 parts).

Deadline is 13th March, there's no mention of when the package will be put into use though.

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  • 3 weeks later...
  • 2 months later...

So incase anyone hadn't noticed, The new imaging on 1Xtra has launched! Turns out ReelWorld Europe (Basically the new version of Pure Tonic Media) won the package. They've put a demo up on their soundcloud here https://soundcloud.com/reelworldeurope/bbc-radio-1xtra-reelworld-imaging-2015

I quite like what they've produced here!

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Some of this sounds very similar to the PureJingles stuff I think that Radio 1 use (lots of voice cuts and sonics)

Hating their own version of "Where it begins..." - On Air, On the Ground... nasty!

I think it makes the station sound pretty grimey. The slogan is allright.

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