Capital Summertime Ball 2024

[Jono]

Vick claiming that the numbers are 'fiddled with' by others on the latest Radio 1 At Home podcast. Does she mean they multiply the number and weight them?

[Ash101]

I’m under the impression that this does happen with smaller local stations. Because the RAJAR area for them is so small, they usually weight certain demographics to ensure it’s an even spread. 

If you can only speak to a handful of Men aged 25 but needed more, they’d just double the data they gave back.

I’m not sure this would necessarily be the case for a national station. As they will receive the data from every single diary handed out across the UK.