Summer on Radio 1

[onlyME]

Is the Radio 1 social team asleep? Nothing about the announcements on social media yet

[Fran]

10 hours ago, onlyME said:

Is the Radio 1 social team asleep? Nothing about the announcements on social media yet

Talking about R1 social - sadly they now post less stuff on Twitter. Even after Mol crossed the finish line they merely uploaded a videoclip showing how she got the news of the new total and it’s one hour later…

[Jono]

8 hours ago, Fran said:

Talking about R1 social - sadly they now post less stuff on Twitter. Even after Mol crossed the finish line they merely uploaded a videoclip showing how she got the news of the new total and it’s one hour later…

It's not really where the target audience are, if they're doing more on TikTok it'll mean less elsewhere

[Fran]

Previously during Red Nose Day events or summer games they tweeted more than now. This year they tweeted less but still highlighted lots of tweets from listeners on the R1 live blog.

[BBCAaron]

7 hours ago, Jono said:

It's not really where the target audience are, if they're doing more on TikTok it'll mean less elsewhere

it would make sense to ensure both instagram and TikTok are treated as equals and kept in tandem as reels and downloads of instagram are growing when TikTok I think I’ve heard is stagnating. 

 

7 hours ago, Fran said:

Previously during Red Nose Day events or summer games they tweeted more than now. This year they tweeted less but still highlighted lots of tweets from listeners on the R1 live blog.

I mean it makes sense to do less with Twitter or X as it has change. There has been a lot of change in how its run and operate with focus on making it a platform people pay for and its been volatile for advertising with lots of loss in paid promotions on the platform and the business worth has been waining and any communications and marketing for any business and organisations are seeing that

[Fran]

1 hour ago, BBCAaron said:

I mean it makes sense to do less with Twitter or X as it has change. There has been a lot of change in how its run and operate with focus on making it a platform people pay for and its been volatile for advertising with lots of loss in paid promotions on the platform and the business worth has been waining and any communications and marketing for any business and organisations are seeing that

Yes sort of, although it’s still weird that they tweeted when Mollie was halfway completed but did not do so when she crossed the finish line.

[Jono]

16 minutes ago, Fran said:

Yes sort of, although it’s still weird that they tweeted when Mollie was halfway completed but did not do so when she crossed the finish line.

That is a bit strange, yes. Fair point.

1 hour ago, BBCAaron said:

it would make sense to ensure both instagram and TikTok are treated as equals and kept in tandem as reels and downloads of instagram are growing when TikTok I think I’ve heard is stagnating. 

Oh yes, I'd say both are equal. It's just they'll have been on Instagram for some time, whereas TikTok will have been a new addition in recent years, so something probably has to give. Us anoraks like to see Twitter as important, but I find myself putting much more time into those other platforms.

Incidentally when I applied for a social job there probably four years back (wasn't successful!) I did say I thought the audience wanted more insight from the station rather than just content around the stars. I think they've moved a lot more in that direction, especially with the visualisation in the studio. You see more of Greg James than Harry Styles.

I don't envy the PR machine at Radio 1 going straight from Mollie King's challenge to Big Weekend announcements without a break!

[Fran]

On 3/19/2024 at 4:51 AM, Jono said:

Incidentally when I applied for a social job there probably four years back (wasn't successful!) I did say I thought the audience wanted more insight from the station rather than just content around the stars. I think they've moved a lot more in that direction, especially with the visualisation in the studio. You see more of Greg James than Harry Styles.

Quite enjoy their visualised radio clips. Hope they can bring back the studio live feed.

Previously they have a Radio 1 feed which has a standby message and will switch to the studio during some events, and a 24 hour 5 Live feed - both are gone since two or three years ago.

[BBCAaron]

31 minutes ago, Fran said:

Quite enjoy their visualised radio clips. Hope they can bring back the studio live feed.

Previously they have a Radio 1 feed which has a standby message and will switch to the studio during some events, and a 24 hour 5 Live feed - both are gone since two or three years ago.

I mean doing a 24 hour feed on 5Live wouldn’t attract many viewers which makes sense that’s they closed it as it is in a nutshell what Talk TV is and they wouldn’t attract many viewers. I know they simulcast Nicky Campbell’s radio show on BBC News. I think it would be too expensive to do. But visualisation of extra content Radio 1 wise could I think expand the Newsbeat and Lifehacks stuff across radio 1 socials.

Whilst we wouldn’t want social media influencers taking to Radio 1 airwaves but I wonder if they could hire social media content creators who to the stations social media content production and communications and those who produce multi-media podcasting content to market and promote live radio features and expand on air programmes and features.

It was much in the pre BBC Sounds where they offered more live-streams, visual and innovative multi-media content and where Radio 1 had their own unique webpage design. I think there needs to be as the BBC will focus on more digital mediums targeting younger generations. I wonder if they could look at creating a unified brand for the content exported on Radio 1, CBBC and BBC Three that can be a brand that binds elements of the BBC together.

[Jono]

I really liked how Global app allow for video streaming when listening to stations like Capital. They said you could go to the app to see their new breakfast show presenter when Jordan was announced. 

A good way to get more people using their app. I wonder if Sounds would consider it. 

[BBCAaron]

47 minutes ago, Jono said:

I really liked how Global app allow for video streaming when listening to stations like Capital. They said you could go to the app to see their new breakfast show presenter when Jordan was announced. 

A good way to get more people using their app. I wonder if Sounds would consider it. 

I doubt it. I do think they do have a good idea with the Global Player visualisation in the app. I think they need to look at simplifying the app design for Global Player as it looks bit messy and cluttered. If they had a separate app for LBC and news based content and the text articles that would help simplifying the user interface.  But they do need to consider allowing people to watch the live lounge live as it goes out. It doesnt need to be on the app but could just be on facebook, instagram, X and TikTok. They could decide to just start by doing more YouTube videos uploading some of the interviews Clara or Jack does with music and non-live lounge session videos to visualising some of Matt V. Mollie features.

[Jono]

Yeah definitely. Feel the Radio 1 iPlayer station has fallen by the way side a bit. 

[BBCAaron]

54 minutes ago, Jono said:

Yeah definitely. Feel the Radio 1 iPlayer station has fallen by the way side a bit. 

Yes, feel like a mess very inconsistent it got the energy of a random computer folder with miscilanious bits and bobs. Think they need to have a BBC Y or BBC Fresh brand on IPlayer or something that feels youthful to collate that brand of content specific to the 12-30 approx age-ranges or possibly get rid of having BBC One, Two, Three and Four category folders and exclusively using the channels names featuring in the IPlayer programming schedule guide and live-stream options.