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So we’ve now had Radio 1 Dance and Radio 1 Relax, both serving clear needs for Radio 1’s target audience.

Dance was clearly a response to the good reaction dance content from the station was getting in Sounds after it had aired.

Relax is a public service targeted at well-being and following on from chilled content’s success on Sounds.

Both help Radio 1 and BBC Sounds as brands, and act as beacons to get young people consuming more BBC content.

The question looking ahead is twofold: will there be more of these streams, and if so, why do you reckon they’ll be themed as?  Is there a limit?  How many will they do?

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34 minutes ago, GeekTalk51 said:

So we’ve now had Radio 1 Dance and Radio 1 Relax, both serving clear needs for Radio 1’s target audience.

Dance was clearly a response to the good reaction dance content from the station was getting in Sounds after it had aired.

Relax is a public service targeted at well-being and following on from chilled content’s success on Sounds.

Both help Radio 1 and BBC Sounds as brands, and act as beacons to get young people consuming more BBC content.

The question looking ahead is twofold: will there be more of these streams, and if so, why do you reckon they’ll be themed as?  Is there a limit?  How many will they do?

Wouldn’t be suprised if there’s a cross network anthems or greatest hits themed they may do something with Six Music stuff. I do really think it would be good if they kind of launched a spin off a stream if reformed the stations to have talk and speech radio in categories would categorise and possibly ditch some for the numbers controversially launch a BBC Radio News basically bringing shows from world service and BBC R4 and 5L but a live DAB one, a more comedy entertainment with odd archive content and then a more sports station bit like talk sport and more content that would have odd podcasts and centred on covering local sport.

Then Music streams could be balanced with having new artists, new music or homegrown orentiated streams or stations 

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