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Mills Going To Capital Radio !!

Viv

By Viv
in BBC Radio 1

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MrDoovdeHaxorz

MrDoovdeHaxorz

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Viv's worked out digital TV - RUN FOR YOUR LIVES!!!

The music choices on Capital FM may be similar to Radio1 but in my experience there seems to be far more repetition through the day, and there seems to be far more repetition through the day too. Then there's the crappy DJs... and the repetition.

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Viv

Viv

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I mean, if drivetime was not national, it wd not be on my tv would it. i was listening to someone called will cozens last night. awful man. btw, i have been reading an article today that says capital would not be so popular in scotland if it went national because of our love of local radio. I disagree. i would totally leave local aside if mills got a brekkie slot. even his name has gotta increase capital's popularity tenfold surely. can i get capital fm on my mobile?

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MrDoovdeHaxorz

MrDoovdeHaxorz

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The version being put on Digital is what London gets when they use a regular radio to listen, probably because they don't feel it's worth having different channels for all the regional variations. It's also possible to watch TV from other regions over Digital and the Internet, so this would not be an issue.

Also when it comes to local radio, I had the impression Real Radio was the station of choice in many parts of Scotland?

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Viv

Viv

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Tbh, i find real radio bloody awful. So are clyde (glasgow). i listen to westfm (ayr)... Not too bad at all actually. one of their djs, colin mccardle, needs to get snapped up by a national. anyhow, yeh, something new could be good. maybe just a thought, doovde, but could capital london be judging how popular they are via digital radio on tv?

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japitts

japitts

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I've posted similar over on cm.net, but here goes...

1: Capital going national. It's well known in radio & media circles that Global group (who own Heart & Capital) don't want local anymore. The existing 7hours weekdays & 4 hours weekends of "local" (I'd call it regional, but still) content is only paying lip-service to Ofcom - if they were allowed to drop the local stations, they would like a shot. I can see Heart going first, but who knows.

2: BBC-national is not the same as Global-national. In Global-land, national just means all the stations networked together. In BBC-land, national means just that. BBC network radio covers from Lands End to John O'Groats, offshore islands, the lot. Can you get Heart in Orkney on FM, or Capital in Falmouth? Nope.

3: With the state of commercial & local radio in this country being as it is (i.e. falling apart if it wasn't for the BBC), I'm not surprised Capital would be looking to R1 as the possible source for a new big-name DJ. It's not as if there's many other proving grounds left. But the prestige of working for R1 over Heart or Capital surely stands for something... As much as I would be worried if Global didn't have their eyes on a few big-R1 names, I just can't see it happening...

Rant over :-)

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Viv

Viv

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Thanx so much for posting this, jappitts. It explains several things i was puzzling over. and yep, the prestige of working for radio one is much higher...., question is, for how long? with r1 continually focusing on younger djs, how much time does mills really have left? plus, as i said before, the money .... How much would be on offer to pull in a very big name.

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Tom.

Tom.

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Just a thought, are radio 1 actually focusing on younger DJs? Have they ever said that, or is it just the media (looking at the Scum, the Daily Heil, and The Guardian), who claim they should be?

Of course they will be hiring younger DJs because any descent older DJ will already be in a contract, and younger DJs will be more impressionable and come with fresh ideas.

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MrDoovdeHaxorz

MrDoovdeHaxorz

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I need to go to the orange shop at some point. i have found a slot in my phone for earphones, but cannot seem to open it. as technology gets more advanced, life becomes more complex, i think.

Have you tried turning it off and on again? *tech cliche #1827

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Viv

Viv

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Right, thanx to Samuel Bailey off of R1, here is a blog debating who will replace Vaughan:-

www.mattdeegan.com - Capital Breakfast topic

The focus seems to be on Dave Berry being the most likely candidate for the slot, rather than Mills.

THIS BIT: Very interesting :-

"Now, they’ve renewed Moyles for another few years to give the station some breathing room whilst they advance their talent plans, but by doing so they’ve piled on the trouble for the future. By then he’ll be even more off target and his disappearance will lose them a stack of older listeners plus they’ll have to work hard to re-attract the 15 to 24s who’ll already be listening to another breakfast show – perhaps the new one from Capital?"

As a bit of background to Matt Deegan: he is one of the people involved in analysis of data for the BBC (Trust), so they can see/interpret how they are doing. :-)

Follow on twitter: @matt (interesting guy) www.twitter.com/matt

Delta Machine, Depeche Mode - buy NOW !!

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Viv

Viv

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Just a thought, are radio 1 actually focusing on younger DJs? Have they ever said that, or is it just the media (looking at the Scum, the Daily Heil, and The Guardian), who claim they should be?

Of course they will be hiring younger DJs because any descent older DJ will already be in a contract, and younger DJs will be more impressionable and come with fresh ideas.

OK, so it does appear that it is the media fueling all this stuff. The thing is, the DJs also seem to appear to have to suffer for R1's on-going obsession with a youth audience - look what happened to Jo Whiley !!

Look at some of the replies to the above blog. People know Mills is getting older, as is Moyles.

Also: I continue to be fascinated by the fact the research for my other topic "R1 failing to reach target audience" was, in fact, done by Capital themselves. They're competitive and it looks like they will go out their way to get ahead.

Does that involve offering an R1 DJ god knows how much extra money, so they themselves can shoot up the ladder in the World of radio?

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