Jump to content
Unofficial Mills

Ben Cooper: Age isn’t a number it’s an attitude

Jono

By Jono
in BBC Radio 1

 Share

Recommended Posts

Jono

Jono

Posted
Posted

Refreshing to hear someone finally talking about the value of older talent to Radio 1. I'd argue Scott - who's perhaps an older star now - can connect better than some of the younger DJs to younger audiences. An interesting piece with Ben Cooper - who also admits to being dyslexic and not very academic - here: http://www.telegraph.co.uk/men/thinking-man/radio-1-controller-ben-cooper-station-needs-regenerate-every/

Link to comment
Share on other sites
OohErr

OohErr

Posted
Posted

It seems as if he's resigned to the fact that the average age isn't budging - which is a good thing I think. It's a bit rich coming from the guy who took Mills off drivetime literally because of his age (although it probably extended Scott's time on Radio 1 by a good few years so I might forgive him for that one).

Link to comment
Share on other sites
Ant L

Ant L

Posted
Posted

It's the first time I've seen a reason that Radio 1 are battling to keep their audience young - to make them loyal to the BBC throughout their lives.

Although I would argue that not having a mainstream radio service for those aged between 24 and 35 scuppers that argument. People will just flock to commercial radio and might not come back to BBC Radio.

Link to comment
Share on other sites
Jono

Jono

Posted
  • Author
Posted
1 hour ago, Ant L said:

It's the first time I've seen a reason that Radio 1 are battling to keep their audience young - to make them loyal to the BBC throughout their lives.

I'd argue they've made it more difficult messing about with BBC Three and talking about pooling budgets with Radio 1 (no doubt for further cuts). I'd say the reason I'm still with Radio 1 outside of target audience is 6Music doesn't really speak to me, BBC local radio and Radio 2 are targeting a demographic much older. There was so much focus on targeting the pre-teens but there needs to be a better strategy for 25+ and under 45.

Link to comment
Share on other sites
Lee E

Lee E

Posted
Posted

I think Grimmy will go for the 9 years on breakfast 

As for Mills, I reckon he will stay as is - relevant for another 2 to 4 years then maybe start to transition to R2 maybe the same way Coxy did by still covering work for R1 but covering R2 as well

Link to comment
Share on other sites
Lee E

Lee E

Posted
Posted

Did he not mention recently hes just signed up gain anyway? 

Think your right (I think you are a R1 DJ hiding behind an alias.... and if you are WOW love it that I am talking to you on a forum...) Love his show and it appeals to me so much because it hits my age range (I am 37) as well as a good time as I am a shift worker so can usually catch him 

Like Greg as well and Grimmy 

For me (as I kept tweeting at the 50th) Scott and Greg are the Mike Read and Mayo of my generation 

Would love to see Scott cover another stint on breakfast 

 

I think Grimmy isn't going anywhere yet either 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Posts

    • Jono
      Scott v Matt and Mollie

      By Jono · Posted

      I think it's great the amount of choice out there right now. I could happily listen to Greg or Jordan in the morning, Going Home or Huw Stephens in the evening, or Scott and Matt and Mollie in afternoons.  Still a few times when I'm channel hopping but maybe that's healthy to check out what's around.  As that research pointed out, Scott is good for minimal distractions. If you want some chaos I dare say it'll be Matt and Mollie offering that.  Plenty of my friends say it's the Radio 1 playlist that puts them off, even if they like the DJs. So Radio 2 is more preferable. 
    • xxladybarefootxx
      Scott v Matt and Mollie

      By xxladybarefootxx · Posted

      I quite quickly gave up on Scott’s show on R2 as I realised it wasn’t my kind of vibe. I do listen to the Scott Mills weekly to catch up, because I still think Scott is great, but there is just something missing (for example, he played out some clips recently of the old sleep recording app from the R1 days, and didn’t play ‘go and open the window Garry’ - or if he did, it didn’t make it to the podcast.) I don’t see them changing it now or making it any ‘younger’ than it is.   Matt & Mollie in the afternoon is something that I’m really looking forward to. They are such an interesting and funny listen. It has given me a different dilemma though, as 1pm has been the perfect time for me to catch up on the Capital breakfast show and takes me perfectly to the end of my working day, so now I’ll probably have to forego listening to that and stick with R1 for Matt & Mollie. These shows need podcasts because it’s already giving me fomo. 
    • AndyK77
      Scott v Matt and Mollie

      By AndyK77 · Posted

      Even for the older Radio 1 listeners (of which there are still quite a few) Scott’s show doesn’t feel quite right.  (That’s nothing on Scott who sounds good but more the station sound and content). Since moving to Capital Breakfast I haven’t been listening to much Radio 1.  I always found the shows outside of Breakfast and Drive more wallpaper due to my working day and the show content of RMC and Dean and Vicky so Capital is just background noise to me after enjoying Breakfast.
    • onlyME
      Scott v Matt and Mollie

      By onlyME · Posted

      I love Scott but if you're a 20 or 30 something that enjoyed his last few years of Radio 1 the Radio 2 show just doesn't translate. Stars from Neighbours or 90s singers just aren't my cup of tea and I can't get enthused about some has been at Radio 2 in the Park or some country music countdown.  Until that changes I will probably more likely listen to Matt and Mollie.  The Steve Wright fans think Radio 2 has turned into Radio 1 but it has a long way to go to win over the older R1 audience. 
    • radio247
      Scott v Matt and Mollie

      By radio247 · Posted

      Radio 2 brought in Scott to bring the afternoon audience age down, but I feel with Matt and Mollie replacing Dean and Vicky they're going to be competing for a similar audience. Will Scott's show evolve to bring in more listeners or do you think they will be comfortable with the audience they currently have?
    • Jono
      Radio 1 cinema advert

      By Jono · Posted

      Yes I'm the same with 6Music. Huw Stephens offers something different. 
    • BBCAaron
      Radio 1 cinema advert

      By BBCAaron · Posted

      They are an answer. I do listen to 6 Music quite a bit but kind of feel like it isn’t for me unlike the New Music Fix Daily, Huw Stephens who I’d happily listen to. Think it’s a generational thing and music preference. But it’s like how 1 Xtra cut down Snoochie Shy’s nightly show to just Monday and with Wednesday and Thursday with just playlist programme. I just miss the days of having more choice of that time of night.
    • Old Codger Fan
      Radio 1 cinema advert

      By Old Codger Fan · Posted

      Practically speaking, Riley & Coe on 6Music is the answer to that problem - but I get your overall point.
    • BBCAaron
      Radio 1 cinema advert

      By BBCAaron · Posted

      Yes and thats the huge selling point after 6pm as always has been in the evening. As when I started listening to radio 1 about eleven twelve years ago its the station that got me into music new and familiar artists and bands. I think the issue with a lot of the new music shows being crammed in length of the shows and not all is live there’s less chance for a presenter to tell you about the band or artist or have the impression of chatting to the listener by reading out texts and emails or including voice notes. I’m really enjoying Jack Saunders’ new music show as thats how you do a show like that on Radio 1 good mix of genres but from 10pm onwards you don’t have the presenter chatting to the listener or that live feel as sometimes you need at that time.
    • R1Fan1
      Jordan North's first Capital Radio breakfast show

      By R1Fan1 · Posted

      Given one of yesterday’s ‘bangers’ was Noah Kahan’s Stick Season, I doubt it.
    • R1Fan1
      Radio 1 Schedule Changes

      By R1Fan1 · Posted

      No chart show on the 24th May because of Big Weekend.
    • radio247
      Ask Chris and Jordan

      By radio247 · Posted

      How has it been working early mornings as a parent, Chris? Is it harder to juggle than the 1-4 slot?
    • radio247
      Radio 1's Big Weekend 2024

      By radio247 · Posted

      I still think Dua Lipa could make the line-up. She's in the Live Lounge soon. Would be a scoop if they had two of the key Glastonbury performers.
    • radio247
      Jordan North's first Capital Radio breakfast show

      By radio247 · Posted

      Is the three bangers after nine idea meant to compete with Ten Minute Takeover? 
    • Lily Georgia
      Radio 1 Schedule Changes

      By Lily Georgia · Posted

      Connor Coates is in for Charlie Hedges on Saturday 18th May. Kerrie Cosh is in for Jess on Sunday 19th May.
×
×
  • Create New...