Next Radio 1 boss

[KingTutsWWH]

Why bother now Matt Edmondson is under used?

:yeahthat:

His presence might actually make me tune in.

[Robbie Keane]

The word 'patronising' has come up a fair bit and Radio One should pay attention to that because audiences don't like to be insulted in such a way as to feel like the presenters are dumbing themselves down to reach our supposed mental levels. It's not just actively and openly being patronising though - sometimes it's very subtle in its insulting of our intelligence. I get annoyed when Moyles and the team do the "I had that song in my head ALL day and I bet everyone else did too" routine because it's so clearly exaggerated horsetoss and everyone knows it so why try to convince us otherwise? It's just a desperate plea to convince us that it's better than it is - in many ways, a subconscious admission that people don't necessarily agree and need to hear this justification of its existence - and fails.

Well imagine that ALL the time. "This is the BEST song I've ever heard" for every song. "I watched a show last night and it was so minted" for every show. "What a legend" for every half-decently popular person you've ever seen or heard of. It treats us like we need to be sppon-fed nothing but positivity and youth language that barely any of us ever use in our everyday lives. It represents a society that doesn't exist in the form that is portrayed, much like Skins which is also soul-crushingly terrible.

I hate to bring him up in every post, but it's my post so f*ck off: at one of his old stations, Howard Stern went into his studio to find a picture had been made by the station management with cutouts from magazines of white, middle-class happy families and told that this was the audience he was DJing to. Essentially, this "audience" was a constructed fallacy taken from magazines which themselves were a constructed fallacy of real American families. Same principle applies here - Switch has such a narrow view of what young people are, and at times it seems like only Moyles and Zane Lowe understand how wide and varied their audiences truly are. Stern did too.

That's why they're incredibly successful broadcasters and Fearne Cotton isn't.

[Guest]

well, i hope it doesn't, well, i wouldn't actually mind if they shut down Switch and i don't even care about Blast but please keep Annie and Grimmy because i love them and they are something i look forward to every week...

[Viv]

Yep, Mitchell... I'm inclined to agree. I actually wrote the BBC Trust recently about R1's output. I may post the reply next time I log on.. no time today...

3 mins to go... check this:

"Dear Miss Johnston

Thanks for your e-mail regarding Radio 1. I understand that you feel that the station has begun to 'dumb down' it's output and that the choice of music as well as presenters mean that the station has a very childish approach and feel.

I acknowledge that you believe strongly that the station used to lead the way in terms of new music and that this should continue to be the case rather than trying to appeal to a certain age group. Research has found that Radio 1 continues to be most popular with younger listeners. We try to provide programmes of adult interest at times most convenient for a general audience however this is a difficult area of judgement. We're guided by our experience of public reaction and our understanding of the kind of audiences drawn to particular programmes. The constant feedback from our audiences helps us know what material is and isn't acceptable to them."

There's a bit more, but out of time!!

[MrDoovdeHaxorz]

with some of the presenters like Fearne and Vernoff, I don't think it's dumbing down...