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It's made it into the Daily Mail as another reason to bash the station. https://www.dailymail.co.uk/news/article-13417631/bbc-radio-2-facebook-tiktok-instagram.html -
I expect that the axing of Chill Out Anthems may be related to the decommissioning and shutfdown of Radio 1 Relax. I assume soon BBC could announce or make official when it’s going to be shutdown -
By R1 Insider · Posted
The next RAJAR will be putting a lot of pressure on Aled. Will his decisions over Danny Beard and Jamie Laing and to lose Jordan North pay off? If not, it is likely bosses will be looking for his successor. I am interested to know what fans of the station think? Ian Chaloner who worked for Greg, Scott and Grimny before rising through the ranks must stand a chance. He is now mainstream editor. An outsider choice but Greg's former producer Chris Sawyer would be great. He has the creativity and has held the ship well on breakfast. Although I know he is no longer with them. -
By GregJames_fan · Posted
Could this be similar to what Arielle Free did in Covid on Weekend Early Breakfast? -
Greg is doing Breakfast from 7am-11am on 23rd May which is a thirty minute extension of his usual Friday show and consistent with Big Weekend timings. Also it looks like from the 1st June, Radio 1 Chillout Anthems at 4am is being replaced by Radio 1 Anthems with Maia Beth and will also air at the same time on a Sunday. -
I mean I've been growing our engagement on Facebook in my department, there's still an untapped audience there. Also, as you alude to, the number of community groups has grown a lot since lockdown. I'd love to hear more about their thinking. If this had been Radio 1's strategy I don't think anyone would have disagreed.
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I think they must’ve been slowly killing of their social media presence I know for Radio 2 and 6 they do have dedicated unofficial social media groups so there is an audience. All Request Friday and features like that has a place on social media as can get requests via comment sections but I think Facebook struggles to know what it is these days.
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I just think it's more about what they're doing. If all you've got is a DJ dancing to Beyonce's latest hit for thirty seconds or Sara Cox reading out the All Request Friday number in a funny way it's not really what Facebook prioritises. I think it's great that studio interaction, but it does lend itself to Instagram and TikTok more. But I honestly believe there is a place for Facebook with the Radio 2 audience. The trouble is Radio 2 have barely used Facebook for the last year so there doesn't seem to have been a strategy there.
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By ianwilk1999 · Posted
Agree, all I'd see on x was medical professionals from other health trusts having a very carefully worded pop at each other, mixed in with a clip of jeremy vine with a camera on his helmet, a very strange place indeed! I imagine they have some data to back it up, but is the r2 audience really using tiktok? -
I get not putting resources into X which these days is a strange mix of angry political debate and adult content only. But you'd think Facebook was still the most popular social channel amongst Radio 2 audiences. -
Radio 2 seem to have decided that their strategy is just short video, so it does probably make sense with Instagram and TikTok. But I find it hard to believe there's not longer form content that wouldn't suit Facebook better.
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These late announcements are so lacklustre. It's not quite like the time they announced Harry Styles last minute! -
Friday - Nathan Dawe, Wilkinson Saturday - Jax Jones Sunday - London Grammar, Remi Woolf, AJ Tracey -
Probably got fed up of the usual moaning bastards all over it, asking for Ken Bruce and Jimmy Young back on air. -
Think it may have been better to include Radio 1 in this and 1 xtra ultimately focus on boosting a BBC Sounds social media to bring the multi-generational content marketed to a broader audience through one singular channel and having a separate social brand skewed to younger audiences maybe they should consider just having a @BBC @BBCSounds @BBCSport @BBCNews @BBCFresh (youth brand) social media acounts national.
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