Well, whether he meant for this to happen or now, on the 26th of January Simon Cowell donated £5000 to a school boy's cycling campaign. Not much compared to the £1,000,000 some celebrities have donated. Charlie Simpson was aiming to raise £500 by cycling around his park or something. People have seen in the news (yes publicity) that Simon donated £5000 to this boy and people chosen this small cycle ride as a place to donate. So with the help of Simon Cowell donating and making headlines, Charlie Simpson has raised 39611% more than what he aimed to £198,054.34. http://www.justgiving.com/CharlieSimpson-HAITI?pid=2205791&dtpn=1&ShortUrl=CharlieSimpson-HAITI#DonationTable