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It’s not necessarily the fact that Jamie is posh. It’s that the show seems to be really keen to play on it. Within 10 minutes of their first show they were playing voice notes from his Celeb mates. Compare that to Vick and Jordan’s first week in September 2021; their first links were about Jordan’s awkward encounter with his plumber and Vick slapping a roast chicken. And then on Monday this week, Jamie is sulking (exaggerated sulking admittedly) about something, this ultimately being that another of his celeb mates has cancelled his appearance on their show, and they’re literally reading out texts such as ‘I’m sure this is going to be relatable to the entire population.’

I hate reverse snobbery and I post this reluctantly as we shouldn't hold Jamie's background against him, but I do think many listeners will find it hard to identify with Jamie. One of the things that made Jordan so popular was he sounded like the mate you go for a pint with who always has a great story to tell.

Each to their own hey?

Yes, the length of the time on the station does help as with Annie Mac she did what dance specialist DJs kind of get a bit more favourability with the evening listeners who start out on something specialist. With Annie Mac she did years on dance before going to the flagship new music specialist programme with giving opportunities to new DJs and curating the playlist and having something different from Clara’s more music daytime show where she had to work with the playlist. Had she done more time doing a specialist show later on in the schedule it may have oddly made the moment bigger. Think sometimes what has helped create such a unique sound in presenters and personalities like Annie Mac, Jack and Grimmy for example starting out doing a late show with looser format. Think for the next Jack, Annie and Clara’s of the station do need to have a late live slot and do hope when radio 1 relax is shut down that maybe they change the power down playlist for something with bit more freedom.

She is a good broadcaster no doubts but am of the same page with feelings mutual.