Perfume adverts stopped making sense under examination
The team started pulling apart the dramatic language and imagery used to sell fragrance. Once translated into ordinary speech, many adverts seemed to say very little beyond the promise that somebody might smell nice.
One fan had a memorable Mark Owen encounter
A listener described meeting Mark Owen and, in the excitement, licking his face. The confession led to a wider discussion about what people say or do when the celebrity they have imagined meeting suddenly appears in front of them.
Toast anxiety had not completely disappeared
The spontaneous-combustion discussion from earlier in the week returned, showing how quickly a ridiculous health myth could become one of the programme’s running concerns. What’s Occurring? also used emotional reality-television audio, giving Scott yet another opportunity to time, count or replay a moment which television had intended to be sincere.
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