Unfortunately, there's that many suckers out there... look at how many bottles of "LYNX" are sold every year, due to the amount of blokes believing that it'll help them to pull. OK i use it, but i was using it since before i was old enough to have a girlfriend... But yeah, Simon and Co will make a killing from it as there's many young girls out there who'll believe that using it will give them the "X-Factor"!!!!!