My perspective when saying ‘alienating’ was from a listener , a new listener to a new music show where every track is unfamiliar can be alienating.
When I used to run a music blog website and took my eye off the ball it could be hard to get finger back on pulse. I remember first listening to after 7pm on radio 1 and it feeling like a different world of music completely as a teenager- I think this format knocks them barriers down and makes a smooth transition from daytime playlists to new music show taking listener deeper down as show progresses
yeah you are bang on with setting the agenda - what a great influential role to have