Tomorrow was finally Holiday T-Shirt Day
What began as listeners remembering old stag and holiday shirts had become an actual date in the Radio 1 calendar.
Thursday 1 August would be the first annual Holiday T-Shirt Day.
Scott and Chris wanted people to wear shirts from Kavos, Zante, Ayia Napa, Magaluf, Ibiza, university socials, stag weekends, hen dos and Young Farmers events.
The uglier and more inexplicable, the better.
Listeners were still messaging bosses for permission.
The show continued offering to intervene where necessary.
Scott found his own old shirt
Scott had finally located evidence that he had participated in exactly the kind of trip he was asking listeners to remember.
An old lads’ weekend in Torquay or Devon had produced a shirt with the pun:
“Lads on Tor-Key.”
It came complete with a crest-style design.
Scott could not pretend he was above Holiday T-Shirt Day anymore.
He owned the merchandise.
Zante publicity expanded to Magaluf
The previous day, Scott and Chris had promoted the event on Zante’s Island FM with Penny.
Now they reached a resort station in Magaluf/Mallorca which also called itself Radio One.
Presenter Richie joined them.
Scott and Chris immediately became distracted by the name.
How official was this Radio One?
Was there a licensing discussion to be had?
The questioning became deliberately cheeky because they were asking it on the station’s own air.
The pair compared the situation with holiday resorts containing businesses which resembled famous British brands without being exactly the same.
The promotional mission still worked.
Holiday T-Shirt Day now had listeners abroad as well as at home.
Tomorrow’s show would begin with summer bangers
The programme then revealed a much bigger plan for 1 August.
The first half-hour would be listener-selected summer bangers.
At 2pm, Radio 1 would stage a day rave.
Australian DJ and producer FISHER had been booked for an hour.
Then the team discovered he could only perform for around 30 minutes.
Rather than cancel the idea, they needed somebody for the second half.
Becky Hill would turn dance music into sunset songs
Becky Hill agreed to help.
The concept was inspired by the quieter sunset moments around Ibiza.
Becky would perform stripped-back or piano-led versions of dance songs, creating a more emotional half-hour after FISHER’s rave.
Songs such as Cascada’s “Everytime We Touch” were discussed as the kind of material which could become unexpectedly moving when slowed down.
Scott liked the contrast.
A daytime rave followed by candlelit-style dance classics.
A Stark Guide to Ibiza was coming too
Around 3pm, Chris planned a Stark Guide to Ibiza.
Then the show would return to more summer bangers for the final stretch.
Holiday T-Shirt Day was no longer simply asking people to wear old clothes.
The entire programme had been rebuilt around it.
Young Farmers were ready
One Norfolk Young Farmers listener had an old AGM shirt with the slogan “Show me your badge.”
Other people had shirts whose slogans could not safely be read on air.
Some garments no longer fitted.
Scott encouraged creativity.
Wear it over something.
Carry it.
Adapt it.
The objective was collective embarrassment, not fashion accuracy.
July ended one day before the event
The supplied July transcript package ends here.
There is no 1 August file inside it, so the archive stops at the preview rather than inventing the outcome.
By the end of Wednesday, however, the plan was clear.
Old holiday shirts.
FISHER.
Becky Hill.
A Stark Guide to Ibiza.
Summer bangers.
And Radio 1 attempting to turn an idea born from a listener’s old T-shirt into a national summer event.
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