Glad I wasn’t the only one who was confused by Aled’s quote about lockdown. Maybe a mistake?
I don’t think this is such bad news for Radio 1 - or Greg on Breakfast - because all youth stations are down. If you look at Matt Deegan’s blog, he states it’s higher % of older listeners who are going. There is just not enough younger people coming in to replace them. This is kinda good news for the Radio 1 team as it means the content is on target. There’s just a wider issue that the target audience doesn’t listen to radio overall as much.
Adam Bowie’s blog states the % for which each show is down. We don’t know the numbers, so it’s hard to gauge too much. But it’s the first time we’ve had a breakdown of any sort:
Greg is down 7.9%
RM&C 12.4%
Scott & Chris 4.5%
Vick & Jordan 7.5%
The BBC Sounds data out today also shows Under 35’s listening and RM&C are the only daytime show not to make the Top 10, plus losing the highest %. Does not look great for them.