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Showing content with the highest reputation on 05/19/22 in all areas

  1. Ash101

    Return of RAJARs

    Glad I wasn’t the only one who was confused by Aled’s quote about lockdown. Maybe a mistake? I don’t think this is such bad news for Radio 1 - or Greg on Breakfast - because all youth stations are down. If you look at Matt Deegan’s blog, he states it’s higher % of older listeners who are going. There is just not enough younger people coming in to replace them. This is kinda good news for the Radio 1 team as it means the content is on target. There’s just a wider issue that the target audience doesn’t listen to radio overall as much. Adam Bowie’s blog states the % for which each show is down. We don’t know the numbers, so it’s hard to gauge too much. But it’s the first time we’ve had a breakdown of any sort: Greg is down 7.9% RM&C 12.4% Scott & Chris 4.5% Vick & Jordan 7.5% The BBC Sounds data out today also shows Under 35’s listening and RM&C are the only daytime show not to make the Top 10, plus losing the highest %. Does not look great for them.
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