I too would be willing to pay for access to more BBC content. As for your question about BBC America, it's not generally a standard channel but where it ends up depends largely on your satellite or cable provider. For example, my cable provider does not provide it as a basic offering, but when I buy an expanded tier for some ever changing number of dollars per month I get it along with 100 other channels, most of which offer nothing I care to watch. However, were I to switch to DirecTV satellite service (a move I'm considering) I'd get BBC America on the basic tier. So, to answer your question, it is usually a subscription service here, but it's mixed in with so many other channels it's hard to wrap your head around how much you really pay for it - though as I said, many of the channels on those other tiers are not worth watching anyway. Sadly, there is no a la carte option.