All of this week the specialist DJs will takeover BBC Radio 1 as part of an ambitious project promoting the presenters that usually come out at night.
Zane Lowe is taking the breakfast show between 7am and 10am, Annie Mac will present Fearne’s show between 10am and 1pm, and Huw Stephens will air between 1pm and 4pm. Nick Grimshaw will present Scott Mills’ show between 4pm and 7pm.
Talking to The Guardian, George Ergatoudis, Radio 1’s head of music said it reaffirms the station’s commitment to new music.
“The big pull for me is that if radio is going to survive long-term, new music is a really important unique selling point. Radio is the single most important place people discover it. At Radio 1, we sell, and sell hard, the fact that we’re about new music. Radio 1 takes those risks, unlike commercial radio, which wants to be as risk-averse as possible. We hang our hat on that. You’ve got to stand for something in order to cut through and mean anything these days.”
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