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Jordan North becomes a millionaire after Capital Breakfast move

 

TV and radio presenter Jordan North has become a millionaire following his move to host Capital Breakfast.

 

North took over from Roman Kemp in April 2024, co-hosting the show alongside Siân Welby and Chris Stark. He previously worked as a DJ at BBC Radio 1 and was runner-up on I’m a Celebrity… Get Me Out of Here.

 

Newly filed accounts for his production company, Vicious Vera Productions, show the business’s reserves rose from £394,636 to over £1 million in the year ending 31 March 2025. Current assets also jumped from £522,652 to nearly £1.5 million over the same period.

 

In addition to Capital Breakfast, North co-hosts the popular podcast Help I Sexted My Boss with William Hanson. He set up Vicious Vera Productions in February 2022, with the company registered at an accountancy firm in Wigan.

 

The figures highlight how lucrative the move to Capital has been for North, even as his employer, Global, continues to report heavy losses at group level.

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