Liza Tarbuck leaves Radio 2 show

[callspy]

So many people on here and other forums to be fair are talking about age and more specifically the age of Radio 1 Presenters.  So let's go into more detail here.

Recently there has been talk about Mylo and Rosie's age and/or how old they might sound.  Now I could be wrong on this but I believe it's Mylo turns 35 later this month. If correct that would make him 6 months younger than Jordan.  And Jordan was the guy many on here said should take over R1 Breakfast.  It also makes Mylo younger than every other regular weekday presenter on Radio 1.  But while I understand it can also come down to style you have to remember the other presenters would have had notes to help them stay in tune with the audience and with notes I sure they both can to.  They are still new to Radio 1 and need to be given a chance.

Radio 1 age range is 15-29.  Now I don't have much data for Radio 1 so let's look at Capital.  Capital has an extra 5 years with an age range is 15-34.  Interestingly the data on Global's website (not up to date) says that of all audience who listen to Capital 47% are aged between 15-34 age range.  Meaning 53% of the audience is 35 and older.  The biggest age group for Capital is 25-34 with 27%.  And 58% of the audience is female.  I don't think Radio 1 will be to far from these numbers.  

So are some presenters to old for Radio 1?  Well before you answer that you need to answer the question, Who is Radio 1 really aimed at these days?  

[GeekTalk51]

I don’t think it’s a case of presenter age.  Scott was nearly 50 and never sounded off target.  RMC (while still a tad commercial sounding) 1000% sound like on target youth radio presenters.  Matt and Mollie too, and Greg, all nearly 40 but sound on target.  As you say Mylo and Rosie younger than many of the flagship Radio 1 presenters but IMO in tone of presentation sounded off target; presumably by virtue of broadcasting on stations with an older target audience for a long time.  I think it’s important to distinguish from personal taste here as well - personally I find Mylo and Rosie far less irritating than Nat and Vicky, but objectively in their style of conversation and general feel Nat and Vicky are absolutely more in line with what you’d want for a 16-29 audience, even if not to my taste.

[AndyK77]

I honestly don't understand in detail most of what this is about,

Unless somebody has talked to core Radio 1 target statistical demographics this is all opinion.  I just can't see how much different Mylo and Rosie are to most of the output.  Can somebody provide clear examples to make the point clearer?

 

There may be a good issue here but without examples I can't understand.

[DC]

Mark and Lard were in their mid 40's when they left Radio 1, Scott was about 50, Moyles in his late 30's. Simon Mayo was 44. I don't think the listeners really care as much as the papers do. If they make good radio and don't sound like a grandparent to anyone under 30, then it works.

[AndyK77]

1 hour ago, DC said:

Mark and Lard were in their mid 40's when they left Radio 1, Scott was about 50, Moyles in his late 30's. Simon Mayo was 44. I don't think the listeners really care as much as the papers do. If they make good radio and don't sound like a grandparent to anyone under 30, then it works.

And the media hardly cares at all as it isn't so relevant (and neither are they!).