Jump to content
Unofficial Mills

All-new Nick Grimshaw Imaging Dropped


bensteele

Recommended Posts

Woke up this morning to a very different intro to the Radio 1 Breakfast Show - Radio 1 have outsourced a Breakfast Show audio rebrand. Most of the idents are longer and feature excerpts that "encapsulate Grimmy's personality" (i.e. laughter, quips from guests) with the typical song excerpts you'd expect that either are popp-y or have something to do with breakfast.

Also new beds (that WiseBuddah 2015 revamp was a real waste of time and money!) for his TOTH (and BOTH), and it looks like the new format features Clara-style "the next three songs you'll hear are.." at the top and bottom of every hour.

The company responsible are Contraband Media, who have done stuff for Magic and Virgin in the past. You can hear the package here >> 

 

The full rebrand was never mentioned on air, but made it to RadioToday. http://radiotoday.co.uk/2016/11/new-breakfast-show-imaging-for-nick-grimshaw/ 


It's certainly given the breakfast show that little spice we were talking about, helped Nick focus his links and features have been introduced too. Only criticism would be that I think it sounds a little too much like Kiss and is almost certainly a bit full-on for a breakfast show. 

Link to comment
Share on other sites

Radio 1 is on fire recently with imaging. First Cel's new shows, now this! :wub:

This is a thousand times better than the old imaging, the old breakfast show imaging sounded very old-deers like and didn't sound like something that should be sounded on a breakfast show. Some new ID's creeping in as well which is giving a further teaser into the new main imaging.

Link to comment
Share on other sites

The production is fairly epic on this package. I agree with the above - the previous breakfast show imaging was lacklustre to say the least, especially when the Wise Buddah orchestral theme was dropped (perhaps the contract to use it expired...?).

In the best possible way it is all a bit KISS or Capital but for a while they've sounded much slicker than R1 so it's no bad thing. Excellent effort.

Link to comment
Share on other sites

1 hour ago, TMD_24 said:

One thing I'm questioning is whether Scott will get these type of imaging when Grimmy is off, I hope he's not stuck with the boring, dull sounds.

That might explain why he didn't use his show opener the other week when he was in, ready for this transition?

 

 

Link to comment
Share on other sites

13 hours ago, WELOVEMOYLESPART2 said:

When does Greg's contract expire?
 

Greg's cited to have said in 2014 that he's had his contract extended "by a few years", so by that I'd imagine it's up for review either at the end of next year or the year after. http://www.digitalspy.com/media/news/a559241/greg-james-radio-1-contract-extended-for-next-few-years/

What are you implying by this? Are you hopeful he'll get the breakfast slot?

Link to comment
Share on other sites

Alright. I've listened to all of them.
First: it's a bit too full on. Imagine waking up hearing that. Your day starts the way you want it to end. It's too clubby for a breakfast show.
Second: it reminds me of that "this is heart" stuff for the other station that rhymes with Weart (WHOOO?). That private station feeling is just not what I want to hear at Radio 1!
Third: It sounds a bit like they're trying to be Dance Anthems.
Fourth: That opener is the worst! While the old one gave you energy for the day (by the way it was best very loud), this one seems completely out of place and when The Breakfastshaw starts talking it seems even more out of place.
In a nutshell (WHOOO?!), it's bad and seems like trying to be some other show like Dance Anthems or Annie Mac's Friday Night, but it's not.

Sent from my D6503 using the Unofficialmills.co.uk mobile app


Link to comment
Share on other sites

Yet again Radio 1 have shot themselves in the foot. With the constant messy selection of old and new power intros played throughout the day with the 2014 package, this has now added further fuel to the fire. It sounds completely awful and yes, definitely like Kiss or Capital.

I cannot believe they have ditched the Wise Buddah theme for this tosh, especially as the BBC philharmonic orchestra helped to compose the theme. That branding was fine, it was at its best when it first started out in 2012.

Like many, I can't wonder how long Grimmy's got left. A part of me wishes he'd go now, if he's thinking he can match Moyles' 8 years he can think again, as Moyles is probably sitting at Radio X laughing his head off with Dom, discussing this on-air on early mornings!

"Youre listening to Grimmy, Grimmy, Grimmy." Yes we know.

Link to comment
Share on other sites

Yet again Radio 1 have shot themselves in the foot. With the constant messy selection of old and new power intros played throughout the day with the 2014 package, this has now added further fuel to the fire. It sounds completely awful and yes, definitely like Kiss or Capital.
I cannot believe they have ditched the Wise Buddah theme for this tosh, especially as the BBC philharmonic orchestra helped to compose the theme. That branding was fine, it was at its best when it first started out in 2012.
Like many, I can't wonder how long Grimmy's got left. A part of me wishes he'd go now, if he's thinking he can match Moyles' 8 years he can think again, as Moyles is probably sitting at Radio X laughing his head off with Dom, discussing this on-air on early mornings!
"Youre listening to Grimmy, Grimmy, Grimmy." Yes we know.


Well, it's a cheap imaging, every apprentice could have done in 5 minutes. Maybe he wanted something new but the bosses know more about the Breakfastshaws future than we do...

Sent from my D6503 using the Unofficialmills.co.uk mobile app

Link to comment
Share on other sites

16 hours ago, TMD_24 said:

2 new idents that wasn't in the original demo have dropped this week. (I think it was Thursday when these new idents dropped)

Great as always. 8)

I think the issue with this package is that it sounds far too generic and like it could have been slapped together in Audacity. It could even be a template. The big mash up of sound effects and punchy noises is genuinely too confusing in the morning, and it's not distancing itself enough from commercial breakfast radio anymore. 

The Breakfast Show only has one feature now, and many commercial shows are similar. I think it either needs to be really tight or quite loose, not halfway inbetween. 

I'm switching to Radio X.

Link to comment
Share on other sites

I think the issue with this package is that it sounds far too generic and like it could have been slapped together in Audacity. It could even be a template. The big mash up of sound effects and punchy noises is genuinely too confusing in the morning, and it's not distancing itself enough from commercial breakfast radio anymore. 
The Breakfast Show only has one feature now, and many commercial shows are similar. I think it either needs to be really tight or quite loose, not halfway inbetween. 
I'm switching to Radio X.

I think it says something is seriously wrong when the one guy on this site that defends Grimshaw has given up on him!
Link to comment
Share on other sites

5 hours ago, matthewm192 said:


I think it says something is seriously wrong when the one guy on this site that defends Grimshaw has given up on him!

I still stand by the fact that the show sounded pretty fresh and fun in 2012 and 2013, but since Fincham's departure, I feel it's gone on a downward trajectory. 

However, saying that, Moyles' Radio X show is really quite poor. The "half hour chat" is full of pauses, erms and boring bits. It's also always very Chris-centric. I listened this morning and in fairness it's the first time I've properly laughed twice at the radio in ages, but it just all sounded a bit unnecessarily drawn out. And naff imaging. Everything feels redundant. 

Link to comment
Share on other sites

I still stand by the fact that the show sounded pretty fresh and fun in 2012 and 2013, but since Fincham's departure, I feel it's gone on a downward trajectory. 
However, saying that, Moyles' Radio X show is really quite poor. The "half hour chat" is full of pauses, erms and boring bits. It's also always very Chris-centric. I listened this morning and in fairness it's the first time I've properly laughed twice at the radio in ages, but it just all sounded a bit unnecessarily drawn out. And naff imaging. Everything feels redundant. 

I don't want to be the one that says it - but I think radio is slowly dying. There's just not the investment anymore, be it in money or skills - unless R1 come up with some fresh ideas I think that too many people will be lost to downloads and streaming; which sadly could ultimately result in the end of R1 forever [emoji22]
Link to comment
Share on other sites

  • 3 weeks later...

Scott's on the breakfast show all next week - which means we get to find out whether they've made a version of the new imaging for him. I hope they have, and it features the phrase "the Radio 1 Breakfast Show with Scott Mills" followed by a clip of Scott giving a massive "WHOoooOOOOooo". 

Link to comment
Share on other sites

4 hours ago, OohErr said:

Scott's on the breakfast show all next week - which means we get to find out whether they've made a version of the new imaging for him. I hope they have, and it features the phrase "the Radio 1 Breakfast Show with Scott Mills" followed by a clip of Scott giving a massive "WHOoooOOOOooo". 

My bet would be that it'd be a generic "The Radio 1 Breakfast Show". Would be a little odd if they didn't. 

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Posts

    • I must admit a broad smile to myself when I got in the car just after 1pm today and realised I'd timed it perfectly to avoid Danny! Just listened back to that earlier link, just horrific and what's worse is that Danny doesn't seem to have improved even vaguely since the first show. As Greg20 said, the show is being driven by a producer which makes the mess even less excusable.
    • The shows surely being driven for him so all he has to do is talk between the tracks and he can’t get even get that right 
    • I thought the same to that comment, the license fee is going on me babes 
    • What with Jamie Laing, now him. Is it time for a new Head of the station?
    • He also just said coming up we have brand new segment, I thought they were a band 🤣 how did this man get on Radio 1? Aled needs his head testing. It’s an insult people who deserve to be on the radio 
    • Of all the times not mention capital it's probably now? Jordan is flying on breakfast with chris & sian and there's a presenter on friday and saturday that doesn't know who a main r1 artist, tldp are. Mentions capital which surely has to be a big no no given recent events and then says the licence fee goes to me. Talk about vom. We can't have it on here no more as it's that unlistenable and I'm about to switch back for m&m, but this is a Maya Jama x50 level mess of a show. Forget fading the microphone down, the entire show needs fading down
    • As positives go, at least Danny said what the last song played was and upcoming song played was. Plus I guess in that link are perhaps ideas for content (asking listeners to come up with bands from things around them, things that have happened to them this week). That's where's the positives end. It comes across as no thought has gone into what Danny will say next. It gives me proper flashbacks to some Jamie Laing links (especially that one show where he was unexpectedly solo). It's ironic that for all the duos and trios on the station - the one show and DJ that is positively crying out for another DJ to help show them the ropes is left all solo. At least with Jamie Laing they learnt their lesson and he's not been left solo since.
    • How he was just faded out at the end of the link reminded me of the Oscars music fading you out 
    • RPReplay_Final1713612277.mp4   You’re welcome
    • At a time when Radio 1 has surely lost listeners to Capital at Breaktast you’d be trying to protect the station so people switch back.  Certainly yesterday I didn’t switch back to Radio 1 at all.
    • Was abysmal…Surely Danny can’t be a contender for anything permanent when the new schedules are locked in I.e Matt and Mollies slot 
    • Alexandra Burke creating the phrase 'Elephant In The Room' whooooooooo
    • Zane Versus.... Whooooooooo. Do You Do Fridays? WhooOOOooo.  
    • The Capital Breakfast show is right up my street so far - such a fun listen. You've both been great on Radio 1 and are sounding excellent again on Capital A few quickfire questions: You've both been part of some great pairings on radio and on podcast - what goes into making a duo or trio work and sound great on air? Also, Chris - were there ever any discussions about you moving over to Radio 2 with Scott or had the Global offer already come first? Also how do you both go about managing that split between your radio 'you' and the private 'you'? You share a lot on air but also there's some understandably some stuff you keep private (famously Jordan doesn't 'talk about those things'). And how do you make sure if you're having a miserable day or are a bit low that it doesn't come across too much on air?    
    • What a nightmare link at 11.15am this morning. Spent 30 seconds waffling about the name of The Last Dinner Party as if he’d never heard it before, then started mentioning Capital and the license fee, and how it’s been used to pay for him to be there, and was then cut off by the start of the next song.
×
×
  • Create New...