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Q4 RAJAR

James R

By James R
in BBC Radio 1

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BlueSkies

BlueSkies

Posted
Posted

Don't they usually go up after Q3 as more people are listening because of being back to school/uni/work etc?

However, I can see a big drop in Breakfast listening figures with Moyles' departure. But I suppose its not about the number of listeners anymore, instead the age group of them.

I can probably see the overall figures of the station remaining stable. Unfortunately, I think an increase will be unlikely, but we will see...

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harrysmyth

harrysmyth

Posted
Posted

Yawn to the above post...

Cant people just accept it was time for a change? Sure, I liked Moyles too but his time was up a while ago. His RAJARs have been consistantly falling for a while and he just wasnt relevant to a youth audience any more. Being 38, around as others in the studio of a similar age, the chat was about kids, chickens, and how he stayed in in evenings a lot of the time. And I always got the impression he didnt like music!

Sure, I'm bias because I like Nick Grimshaw, but can people not appreaciate he is really relevant? He is youthful, talks about the right things appropriate to target audience and is ACTUALLY interested in new music and goes out to gigs, much like Greg James. His team are fresh and different and vibrant. I really like the change.

I'm unsure what is going to happen with the RAJARs, they might indeed fall, but what matters is they are broadcasting to the correct audience, and not 30+ who are not target audience for Radio 1. All the controller wants is for the average age to drop, less concerned if acutal number of listeners falls. So I think the chances of him losing the slot is highly unlikely.

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Viv

Viv

Posted
Posted
Yawn to the above post...

Cant people just accept it was time for a change? .

Er.... NO. Not really. And it is reflected in these Boards. With Moyles gone, it is damn difficult to find something to talk about these days. That's one of the reasons why I joined a local forum, because I needed a bit more biz.

Moyles was far from just about "chickens"..... he had punch, he had controversy, but R1 forgot that was what they did best. The edgy days, the good times.... all gone.... I am sure they are doing a great job of attracting that empty-head, chav audience they want, and Grimshaw is unlikely to be booted out THIS fast.

Take your point about music though. I never had the impression Moyles liked music either. :*

Delta Machine, Depeche Mode - buy NOW !!

http://youtu.be/59dZzXLPRg0

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BlueSkies

BlueSkies

Posted
Posted

So Grimmy is getting 6.69m, down from 6.73 last quarter and 7.24 year before.Overall, Radio 1 are down to 11.09m, down from 11.2 last quarter and 11.67 last year.To be honest, I thought it would be much worse. A decrease was I suppose expected after Moyles leaving, but I actually thought it might have had an even larger effect.

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harrysmyth

harrysmyth

Posted
Posted

I really like the breakfast show, but I anticipated a bigger decrease actually for Nick Grimshaw! I thought the Moyles loyalists would have a bigger impact on fibures. I predict it'll rise next quarter for him. Radio 1 have lost 574,000 listeners and about 1% of audience share - what is going on!!

BlueSkies, where have you got that data from?

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Melvin

Melvin

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Mmmm a mixed bag for Radio 1 looks bad but some good points. I have not look yet but how dose this look against others, the likes of "Crapital" and Kiss? Also do we know what the over all average age is I am gest it has drop below 30?

The problem with Radio 1 is that it is trying to be two different station. On the one hand Radio 1 "The station for 15 to 24 year old" In other words main stream, pop chart and celebrity. On the other hand Radio 1 "In new music we trust" where the listener can be any age because it all about the music.

I am not sure if you agree with me but it be nice to hear what you think.

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oli

oli

Posted
Posted
I really like the breakfast show, but I anticipated a bigger decrease actually for Nick Grimshaw! I thought the Moyles loyalists would have a bigger impact on fibures. I predict it'll rise next quarter for him. Radio 1 have lost 574,000 listeners and about 1% of audience share - what is going on!!

BlueSkies, where have you got that data from?

I think Nick should be pleased. If Quarter on Quarter the station has lost 574K listeners and he's only lost 40K listeners in his slot that is pretty good!

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Nik B.

Nik B.

Posted
Posted

Personally I think these figures are a sign of increasing Listener apathy on Radio 1 as a whole. if this had been a good quarter their would of been a significant jump overall and for the Breakfast show. Instead, theirs been a drop, albeit a minor one. its still the wrong direction though, and it almost seems like the beginning of a slump. So R1 shouldn't be too happy with these numbers, they've begun to get the age range right, but are still haemorrhaging listeners, and it wouldn't surprise if thats why they're doing access all areas again, as that could bring in a significant boost to the listenership short term.

Nik B.

Born to Toads.

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harrysmyth

harrysmyth

Posted
Posted
I think Nick should be pleased. If Quarter on Quarter the station has lost 574K listeners and he's only lost 40K listeners in his slot that is pretty good!

Oh dont get me wrong, I am a massive fan of Nick Grimhaw and am absolutely delighted that his drop was only 40,000. I think thats a fantastic result. I think it really told the haterz where to shove it, because they really wanted him to fail dramatically! My comment before was on Radio 1 as a whole...

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