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Ben Cooper: Age isn’t a number it’s an attitude

Jono

By Jono
in BBC Radio 1

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Jono

Jono

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Posted

Refreshing to hear someone finally talking about the value of older talent to Radio 1. I'd argue Scott - who's perhaps an older star now - can connect better than some of the younger DJs to younger audiences. An interesting piece with Ben Cooper - who also admits to being dyslexic and not very academic - here: http://www.telegraph.co.uk/men/thinking-man/radio-1-controller-ben-cooper-station-needs-regenerate-every/

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OohErr

OohErr

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Posted

It seems as if he's resigned to the fact that the average age isn't budging - which is a good thing I think. It's a bit rich coming from the guy who took Mills off drivetime literally because of his age (although it probably extended Scott's time on Radio 1 by a good few years so I might forgive him for that one).

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Ant L

Ant L

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It's the first time I've seen a reason that Radio 1 are battling to keep their audience young - to make them loyal to the BBC throughout their lives.

Although I would argue that not having a mainstream radio service for those aged between 24 and 35 scuppers that argument. People will just flock to commercial radio and might not come back to BBC Radio.

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Jono

Jono

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1 hour ago, Ant L said:

It's the first time I've seen a reason that Radio 1 are battling to keep their audience young - to make them loyal to the BBC throughout their lives.

I'd argue they've made it more difficult messing about with BBC Three and talking about pooling budgets with Radio 1 (no doubt for further cuts). I'd say the reason I'm still with Radio 1 outside of target audience is 6Music doesn't really speak to me, BBC local radio and Radio 2 are targeting a demographic much older. There was so much focus on targeting the pre-teens but there needs to be a better strategy for 25+ and under 45.

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Lee E

Lee E

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Posted

I think Grimmy will go for the 9 years on breakfast 

As for Mills, I reckon he will stay as is - relevant for another 2 to 4 years then maybe start to transition to R2 maybe the same way Coxy did by still covering work for R1 but covering R2 as well

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Lee E

Lee E

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Posted

Did he not mention recently hes just signed up gain anyway? 

Think your right (I think you are a R1 DJ hiding behind an alias.... and if you are WOW love it that I am talking to you on a forum...) Love his show and it appeals to me so much because it hits my age range (I am 37) as well as a good time as I am a shift worker so can usually catch him 

Like Greg as well and Grimmy 

For me (as I kept tweeting at the 50th) Scott and Greg are the Mike Read and Mayo of my generation 

Would love to see Scott cover another stint on breakfast 

 

I think Grimmy isn't going anywhere yet either 

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