Jump to content
Unofficial Mills

BBC Planning 'Phone-First' Strategy For Radio 1/1Xtra


TMD_24

Recommended Posts

18 hours ago, TMD_24 said:

https://www.theguardian.com/media/2016/sep/19/bbc-radio-1-aims-to-be-netflix-of-music-radio-with-phone-first-strategy

What they mean by a 'Phone-First' strategy is technically making more on-demand programming, 25 hours worth according to the article.  

Hopefully it's not just new music. This could be a great side project for Scott as a big name at Radio 1. I'm sure many of his listeners would tune into online shows, especially if it means he spent more time with Radio 1.

Link to comment
Share on other sites

13 hours ago, OohErr said:

This worries  me actually - it makes it sound like Radio 1 is lining itself up to eventually cease to be a live linear radio station at all. 

Reminds me of the BBC Three situation. The television channel was allowed to fail before they decided to move online because the youth aren't watching television as much. There's talk of young people listening to less radio but is that because it's an outdated concept, or because youth-obsessed managers have made the wrong decisions?

Link to comment
Share on other sites

Yeah, they may not be doing great on the ratings but the BBC can't deny that radio 1 still has millions of listeners! The community station I work for survives on an average 7 listeners per show :D I can't see radio 1 being destroyed as a station altogether, but I can't help but see 1xtra going first surely??  

Radio 1 is Where It Begins!

Link to comment
Share on other sites

Thoughts. And lots of them. 

1Xtra is a black youth station. It's only on DAB (not FM, like Radio 1) and has a considerably smaller budget than Radio 1. It fits the remit of the BBC core values and helps them cater to an audience woefully underpresented in the media industry. But Charlie Sloth makes the station... well... shite. 

After appointing former Spotify guy as Head Of Music, I feared that this guy would influence BBB and the others into something such as this. It's worrying, and it's not what radio should be. 

Finally, I can't stress this enough, the RAJARs of stations such as Capital and KISS were largely unchanged. That means, no matter how much Ben Cooper wants you to believe it, young people are still listening to radio!

The issue lies with where that lost audience actually is. Have they decided to listen to Capital? Millions of people haven't all collectively gone "actually radio is rubbish, let's stop listening" in the last month. This is an issue with poor scheduling, poor execution and a lack of fresh content. And less BBC-wide advertising.

Link to comment
Share on other sites

  • 1 month later...

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...