Leaderboard

I've made this point before but I feel Radio 1's target audience should be 16-35, and not 16-24 (or 29 officially) as it is now. Radio 2's target demographic is 35+, leaving no mainstream BBC radio service aimed for those of us aged between 25 and 35. It's also all very well Ben Cooper talking about Radio 1's YouTube subscribers but without the pull of a strong breakfast show then there may well be less engagement with the platform. And of course radio should always be the priority. I happen to quite like Grimmy now, however the show really needs a bit of a revamp. The finest moments are when Grimmy is just himself and not so "on-script"- for example I enjoyed him talking about his dogs yesterday, or when him and Fiona naturally bounce off one another. The entertainment news is quite good in the sense that it gives Grimmy someone else to bounce off but there seems to be heavy reliance on it as a "feature".